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Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Digital Advertising
5 min read
We're Testing ChatGPT Ads for Apartments. Here's the Running Data.
Michael Zimmerman: July 29, 2026
Many are already starting to draw their own conclusion about the role of ChatGPT Ads for multifamily marketers. Our approach to this new platform has...
12 min read
Why Digital Advertising for Multifamily Portfolios Requires a Different Strategy
Michael Zimmerman: July 7, 2026
Managing ads for a single apartment community? Start with our Introductory Guide to Digital Advertising for Apartments.
3 min read
Can a Turnaround Last? Here's What This Apartment Community Looks Like After Two Years With RentVision
Michael Zimmerman: June 24, 2026
In 2024, an underperforming apartment community in Baltimore launched RentVision's Vacancy Prevention System—Predictive Advertising, a Community...
5 min read
10 Things We Learned Setting Up ChatGPT Ads for Apartments
Michael Zimmerman: June 12, 2026
When OpenAI officially confirmed in early 2026 that it would start advertising in ChatGPT, many predicted that it would shake up the digital...
2 min read
New multifamily Google Ads data for 2026 just dropped. How do your ads stack up?
Michael Zimmerman: May 27, 2026
How well are your apartment’s Google Ads performing in 2026?
7 min read
The Introductory Guide to Digital Advertising for Apartments
Michael Zimmerman: May 4, 2026
Before, digital advertising was a vague touchpoint in your everyday life—but now you're responsible for managing it for a single apartment community,...
11 min read
How to Evaluate the Performance of Multifamily Digital Ads
Joe Bromen: April 6, 2026
There are probably 10,000 different KPIs multifamily marketers could track with their digital ads. But most aren't even sure where to begin, which...
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6 min read
Why Meta Ads Belong in Your Apartment Portfolio's Digital Marketing Strategy
Michael Zimmerman: March 24, 2026
There are two primary ad platforms multifamily marketers can turn to capture demand for their communities: Google and Meta.
3 min read
How Much Do Multifamily Digital Ads Cost in 2026?
Michael Zimmerman: March 19, 2026
The benefits are numerous when it comes to running digital ads for your apartment communities. They help prospects discover you months before they...
5 min read
How to Get Geotargeting Right for Your Apartment's Digital Ads
Michael Zimmerman: March 4, 2026
"What geographic location are you targeting?" In multifamily digital advertising, the answer isn’t as simple as it seems. Set your targeting too...