Joe Bromen

Joe Bromen is the President of RentVision.

Start Here: Our Essential Guides

Deep-dive resources on the biggest questions in multifamily marketing. If you're new to The Multifamily Marketer, or new to marketing an apartment portfolio, these are the pieces worth reading first.

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Practical marketing insight for apartment owners, operators, and the teams filling their units. From digital advertising and lead generation to occupancy strategy and analytics, The Multifamily Marketer covers what it actually takes to keep your portfolio leased in a competitive market.

Illustration of a laptop displaying the ChatGPT interface with a prompt asking for “the best options for a 1 bedroom apartment under $2k/mo in Tampa, FL.” Floating search bubbles read “pet friendly apts near me” and “2 bedroom apts,” while logos for multiple AI search tools surround the laptop, symbolizing the growing role of AI in apartment search and discovery.

3 min read

How much is AI actually changing apartment search? Here's what the data says in 2026.

AI search is here, renters are already using it, and it's very much worth preparing for. But how much is AI actually changing the apartment search right now?

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Laptop displaying a marketing analytics dashboard, surrounded by floating report panels showing ad performance, traffic quality, engagement metrics, and website traffic charts against a teal background.

11 min read

How to Evaluate the Performance of Multifamily Digital Ads

There are probably 10,000 different KPIs multifamily marketers could track with their digital ads. But most aren't even sure where to begin, which...

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