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The Multifamily Marketer

Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.

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Start Here: Our Essential Guides

Deep-dive resources on the biggest questions in multifamily marketing. If you're new to The Multifamily Marketer, or new to marketing an apartment portfolio, these are the pieces worth reading first.

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Practical marketing insight for apartment owners, operators, and the teams filling their units. From digital advertising and lead generation to occupancy strategy and analytics, The Multifamily Marketer covers what it actually takes to keep your portfolio leased in a competitive market.

Digital Advertising (5)

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9 min read

Google Ads for Apartment Marketing: Explainer Guide To Google Ads For Apartments

Picture of Jake Meador Jake Meador: December 14, 2018

In this blog post we want to provide a brief introductory post intended to help apartment marketers better understand what Google Ads is and how it...

Digital Advertising
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3 min read

How to Maximize Apartment Marketing Reach

Picture of Jake Meador Jake Meador: September 7, 2016

In 1991, the Boston Globe, one of the leading newspapers in the United States and a much renowned publication in media circles, sold to the New York...

Digital Advertising Website
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5 min read

The Apartment Marketer's Guide to Keyword Research

Picture of Jake Meador Jake Meador: May 20, 2016

In many industries, keyword research—the process of researching what keywords your business's prospects search most regularly so that you know what...

Digital Advertising Website
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