Capture Leads.
Turn Them Into Leases.

Every renter deserves the chance to see the inside of your units and amenities and get clear, specific information about your available floorplans and their rent prices, which no other digital marketing platform does better than a dedicated apartment website.

Regardless of your property class or marketing budget, you need a website to maximize your apartment community's entire marketing strategy. They're a bottom-of-funnel marketing source that renters typically visit at a stage in their search where they're closest to making a decision. Without a strong website presence in that critical period of time, your ability to convert leads to leases is significantly limited.

The only exception could be unit count—properties with fewer units may be able to get by through traditional marketing channels rather than building a full website.

We build our apartment community websites around floorplan-specific pages that display photos, walkthrough video tours, live pricing, availability, and more relevant details that address a basic need for today's renters.

When they can see the inside of your units in the floorplan they want online, it increases their confidence that your apartment community fits their needs and enables them to pre-qualify themselves as potential future residents before stepping on-site. Thus, your apartment website is better set up to routinely convert your best leads into leases.

You can update your website in the RentVision Platform and get immediate customer support for more complex changes. We take the legwork out of website changes with live updates to pricing, availability, and featured floorplan changes through your property management software integration.

Your RentVision website will automatically update pricing and availability data from your Property Management System three times each day—typically overnight (around 3 am), midday (around noon), and early evening (around 6 pm), all in Central Time.

While those are the general pull times, the exact timing can vary slightly by property and integration type. Regardless, your website stays up-to-date so prospective residents always see accurate, real-time information.

You can provide your own media or have one of our professional multifamily media specialists visit your communities directly to capture photos and videos of your units and amenities. At RentVision, we believe the quality of your apartment's media content plays a pivotal role in your website's ability to qualify and convert those in-market renters. Since your website’s performance is so closely tied to the quality of media it contains, we strongly suggest utilizing our internal team to capture walkthrough video tours and photos for each of your floorplans.

ILSs are helpful in attracting renters early on in their apartment search. But your community website is without question the most important tool in your marketing system. If your community website is bad, you can’t sign up for enough listing services to compensate.

ILSs are expensive, limited in the amount of information they display, and place your apartments in direct comparison to all other competitors, meaning they're less reliable at closing more leases than community websites. A community website is a much better investment than paying multiple Internet Listing Services to market your apartments.

That said, ILSs can still be helpful for some communities, and replacing them outright is only recommended after a deeper analysis of your entire marketing strategy proves ILSs aren't delivering what you need. Our Strategic Advisors will work with you to figure out the best approach to making a decision like cutting your ILSs entirely.