Predictive Advertising

Get the Right Leads.At the Right Time.Automatically.

Fill your units faster with an apartment Pay-Per-Click (PPC) advertising strategy that automatically optimizes spending across platforms, driving the right traffic to your communities when they need it the most.

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An apartment PPC strategy that automatically adjusts to the changing occupancy in your communities, driving high-quality traffic exactly when you need it.

Graph of future occupancy below target.

The only multifamily PPC solution with predictive capabilities.

PPC for apartments just got a whole lot easier. With RentVision, your ad campaigns are predictive, meaning they send qualified renters to your community website before occupancy drops. When your occupancy is high, ad spending automatically lowers, so you can save advertising dollars for the times you need it most. 

How Future Occupancy Works


Our Future Occupancy metric identifies your future occupancy and vacancy, helping you know what demand you need now.


Our algorithms also account for your community's unique seasonality and identify your upcoming organic demand with another important metric: Future Occupancy Target.


Get the right amount of traffic at the right time. By knowing your future supply and demand, RentVision helps you act now and control vacancies.

Written conversation with RentVision about upcoming vacancies.

Save time with an automated apartment PPC strategy powered by AI.

Stop having to constantly keep tabs on your campaigns and get your valuable time back with the most effective and cost-efficient digital advertising solution for the multifamily industry! By integrating with your property management software, RentVision is able to calculate your Future Occupancy and make adjustments automatically, so you’re only spending ad money when and where you need to.

Our client's automated digital ads earned more conversions than human-powered campaigns at lower costs, helping communities maintain healthy occupancy levels year-round.

Down Arrow 14.6%

Decrease in Cost Per Click

Up Arrow 14.5%

Increase in User Engagement


More Likely to Have Occupancy Levels at or Above Target

Source: A Study Measuring the Effectiveness of RentVision’s Predictive Advertising Solution (June 2022)

Predictive digital ads perform 2x better than the multifamily industry's benchmark for PPC campaigns.


Benchmark CPC for Multifamily Ads*


Average CPC for RentVision’s Ads


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A graph of ad budget allocation by various ad platforms overlaying a picture of couches around a fireplace at an apartment community clubhouse.

Set one budget. Get automated optimization and spending across your apartment's social media channels.

Get the most out of your budget with a solution that effortlessly optimizes your apartment's advertising strategy and automatically distributes spending across Google, Meta, and other leading platforms. You'll never have to worry about which ad platform to focus your apartment's marketing strategy on—our algorithms do all the thinking for you by analyzing each platform's recent performance in generating qualified traffic to your website. You always run the most cost-effective and efficient ads and achieve unparalleled ROI.

Floorplan specific digital ads.

Multifamily PPC campaigns that keep up with your on-site operations.

Upcoming 2-bedroom vacancy? No worries. With PPC campaigns for each of your community's specific floorplans, you can automatically push more traffic to the floorplan with the most upcoming vacancy and get more qualified leads right when (and where) you need them.

Examples of keywords for targeted digital ads.

Multifamily paid search ads that generate highly-qualified traffic.

Most apartment marketing strategies cast a net that's far and wide when, ultimately, that only leaves you dealing with tons of unqualified leads. RentVision's highly targeted digital ad strategy leverages the search terms most relevant to your community, driving high-quality traffic that turns into highly-qualified leads for your leasing team. Learn more about our targeted ad strategy.

Two smartphones showing examples of video ads.

Enhance your apartment PPC campaigns with video ads.

Capture a prospective resident's attention by adding beautiful videos of your community's units and amenities to your digital ad campaigns. Utilizing visual content in campaigns creates more appeal for your apartment's display ads and increases conversion rates.

No additional management fees.

Unlimited ad spend with no additional management fee.

Many PPC or SEM management companies charge you a percentage fee based on your ad budget. It’s easy to see why they might recommend increasing your ad spend. RentVision doesn't charge our partners a fee based off of a percentage of their ad spend because we believe that could hinder our ability to give unbiased advice. Because we don’t gain when you spend more, our strategic advisors can make recommendations that are truly best for you and your community.

RentVision's Google Premier Partner 2024 badge

Work with a leading-edge multifamily PPC vendor.

RentVision is a Google Premier Partner, distinguishing it in the top 3% of all digital advertising firms in the United States. That means you'll work with a leader for multifamily advertising, as only firms that maintain and maximize campaign success for their clients with proven skill and expertise attain that elite recognition from Google.

Community signage for Village West Apartments.


RentVision's Predictive Advertising Solution Helped this Apartment Community Sign 31 Leases in 39 Days by Increasing its Website Traffic 161%.

See how one community instantly increased it's occupancy above market average with RentVision's bolt-on PPC solution.

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Predictive Advertising FAQs

Eliminate unwanted vacancy with the most advanced apartment PPC solution.

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