RentVision Blog

Online video tours will not take away leasing agent jobs, but they will make a leasing agent's job a bit simpler.

Winter leasing is a challenge. But if you build a marketing platform that makes it easier for prospects to shop it will also be easier for you to lease.

Maybe you're struggling to reach prospects because you're using the wrong methods. Don't call them. Text them or use a tool like Facebook Messenger.

In a digital world, your work as a marketer doesn't end when the deal is closed. It is ongoing and done in tandem with other members of your team.

By using the flywheel, you will both solidify your relationship with your residents and make their day-to-day life better in tangible ways.

Predicting when you will face a winter lease-up issue and acting decisively to fix it is essential for anyone facing high winter vacancy.

Winter usually means less leasing activity. So when high vacancy does hit you'll need to increase your marketing spend to generate enough demand.

Efficient apartment marketing requires an obsession not only with generating a large amount of leads, but also with generating the best leads.

Forward-thinking apartment marketers need to understand how search technology works in order to better understand where it may be going.