RentVision Blog

An effective apartment marketing plan brings together discrete tactics to form a single strategy for producing quality leads for the leasing office.

Vacancy changes all the time, but most apartment marketing methods are static. This creates many unnecessary challenges in the multifamily industry.

All leads are good leads, right? If they get to your leasing staff, you'll win them over, right? But what if your bad leads are costing you a lot of money?

Online marketers can use data to strengthen their marketing strategies. But sometimes too much data makes the job harder than ever. To make smart decisions with your marketing data you need to focus on revenue-driving metrics and learn how to tell a story using data.

Businesses need to know why they exist and where they are going in order to be successful. In this post, our Founder and CEO, David Watson, explains how he defines these things for RentVision.

Working with internet listing services is business as usual in the multifamily industry. Unfortunately, busy as usual has a lot of hidden costs.

Rentping is now RentVision. Why? Because our new name better reflects what we do and where we want to take the multifamily industry. We believe renting apartments should be easy for both the resident and the community. In this post we'll explain why.

In the digital era, marketing can exert enormous influence on demand. Because of that, many of the standard ideas about how revenue management and marketing relate need to be reconsidered.

Creating floorplan landing pages that are simple, useful, and focused is difficult but essential for apartment marketing success.