When signing a high volume of leases in a short period of time during a lease-up, you need a strategy for avoiding a stack of vacancies in the future.

Setting the right rent prices for an apartment lease-up is critical if you're hoping to reach your desired occupancy target in a healthy time frame. 

Here's how to achieve a lease-up that ends in a healthy time frame, has residents paying above market rent, and allows you to lower your marketing spend.

Your marketing investment directly determines how fast the lease-up will go because it directly influences your apartment's leasing velocity.

There are three marketing tasks that need accomplished early in the lease-up to ensure a successful start for your new apartment community.

It's easy to get complacent as a multifamily operator when the market is this strong. But are your apartments prepared for when it inevitably turns?

Though it's not as precise as a revenue management system, manually adjusting rent is still effective when it's timed and priced correctly.

We'll explain how to rethink the timing and execution of your rent specials so that they both fulfill their purpose and maximize revenue.

In order to set prices that positively impact your apartment's revenue, you need a foundational understanding of base rent, unit amenities, and specials.