We discuss the verification process for Google Business Profiles, highlight its challenges, and how to verify your apartment's profile.

Reputation management influences how your community is perceived and presented online, which is consequential in every area of your apartment's operation.

Here's proof that the prevailing multifamily industry sentiment of never offering renewal rates lower than a current resident's rent needs re-thinking.

Everyone wants to be able to get leases quickly. But is your apartment marketing strategy hurting or helping leasing velocity?

New apartments opening nearby may seem threatening, but it makes your duties clear. Let's discuss how to stand out amongst increasing local competition.

Learn how Google and Facebook charge to use their advertising platforms and how that affects apartment marketing budgets.

We'll discuss the true cost of vacancy loss and what signals you should pay attention to as an apartment marketer to help reduce vacancy duration.

Remarketing digital ads for apartment communities are highly relevant and personal to their targeted audience, positively impacting leasing success.

We studied 70,000 leases. We discuss the best online marketing channels for advertising apartments for rent and key takeaways from that data.