It's valuable to evaluate the marketing of an apartment community in an acquisition as it can bring to light issues causing that property to underperform. 

Identifying your seasonality can make a monumental difference because you can apply that knowledge to ensure more leases expire in seasons of high demand.

It's hard to lower marketing spend and save money when you face a vacancy crisis that's caused by letting multiple leases expire at the end of the month.

Being able to consistently earn more lease renewals makes it easier to stay ahead of the ongoing vacancy game and maintain a strong occupancy year round.

Being flexible with your pricing and marketing in a lease-up can accelerate your leasing velocity, helping you achieve your target occupancy on schedule.

When signing a high volume of leases in a short period of time during a lease-up, you need a strategy for avoiding a stack of vacancies in the future.

Setting the right rent prices for an apartment lease-up is critical if you're hoping to reach your desired occupancy target in a healthy time frame. 

Here's how to achieve a lease-up that ends in a healthy time frame, has residents paying above market rent, and allows you to lower your marketing spend.

Your marketing investment directly determines how fast the lease-up will go because it directly influences your apartment's leasing velocity.