Prospective residents will move on quickly if they have a difficult time navigating your mobile website because they expect a seamless search experience.

Apartment marketers should be wary of accessibility widgets because they're not fully compliant and disabled users say they're unnecessarily hard to use.

Marketing is the engine that drives your lead count. If you don't have leads, you're not going to receive rental applications.

Google will now be ranking websites based on user experience. Here's what apartment marketers should know.

ILSs require apartments to pay thousands annually for their 'premium' packages just for the chance to stand out amongst all of their closest competitors.

There's two specific reasons why apartment marketers should pay close attention to the click-through rates of their digital advertisements.

There are many different factors that need to be considered when budgeting for an apartment community's Google or Facebook ads. Here's how to get started.

With this one, unobjectionable number, you can get an accurate assessment on the performance of your apartment community's digital ads.

In order for your display ads to have your desired impact—that is, generate more qualified leads—then they must feature attractive, helpful content.