Working with internet listing services is business as usual in the multifamily industry. Unfortunately, busy as usual has a lot of hidden costs.

Rentping is now RentVision. Why? Because our new name better reflects what we do and where we want to take the multifamily industry. We believe renting apartments should be easy for both the resident and the community. In this post we'll explain why.

In the digital era, marketing can exert enormous influence on demand. Because of that, many of the standard ideas about how revenue management and marketing relate need to be reconsidered.

Creating floorplan landing pages that are simple, useful, and focused is difficult but essential for apartment marketing success.

Apartment communities can dramatically reduce stress during high vacancy times by simply using data they already have to anticipate problems and fix them before they get especially bad.

What characteristics are most important to identify when evaluating different apartment marketing vendors?

The most important thing to apartment shoppers is their individual apartment. So successful online apartment marketing will make it as easy as possible for them to learn about their future home. Walkthrough videos and floorplan-specific photos are an essential part of doing this work.

Building user-friendly apartment websites is an essential part of successful online apartment marketing. Learn about some UX keys in today's blog!

Many communities use corporate apartment websites to promote their individual communities. Unfortunately, many of these sites are poorly designed.