The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Digital Advertising (4)
4 min read
How To Track Lead-To-Lease Conversions
Michael Zimmerman: February 16, 2022
Every apartment marketer's objective is to get their community in front of the right group of prospective residents—the ones who are actually...
1 min read
Podcast: Using Predictive Ads To Find Better Prospective Residents
Michael Zimmerman: August 4, 2021
RentVision Founder and CEO, David Watson, was recently a guest on the Beyond Rent: Exploring Property Management podcast by RentManager. The episode...
3 min read
Cost Per Minute: A Digital Ad Metric For Apartment Marketers
Michael Zimmerman: June 2, 2021
Every multifamily company desires for their resident acquisition costs—or cost-per-lease—to be as low as possible. This is why digital advertising...
3 min read
3 Tips for Great Apartment Display Advertisements
Michael Zimmerman: May 26, 2021
When was the last time you actually clicked on a display advertisement? If you can't remember, that's understandable. In fact, the average...
3 min read
Apartment Advertising: Why Every Apartment Community Should Use Digital Ads
Michael Zimmerman: May 12, 2021
Online marketing is pivotal for apartment communities because every prospective resident can complete their entire search on just a computer or...
1 min read
The RentVision Guide to Digital Advertising For Apartment Communities
Michael Zimmerman: May 10, 2021
Every apartment community should utilize digital advertising in its marketing. They're powerful because they allow you to control your demand,...
5 min read
How to Market Your Apartments With a Smaller Budget
Michael Zimmerman: February 17, 2021
Apartment marketers at Class B or C properties face a different set of challenges compared to luxury, or Class A, communities. The first, of course,...
3 min read
Why Your Apartment Community Must Use Defensive Advertising
Michael Zimmerman: September 2, 2020
Let's say you've recently finished the build of a new, state-of-the-art apartment community near a major university in your city, with amenities that...
2 min read
Combining the power of your apartment's virtual and in-person tours
Michael Zimmerman: April 29, 2020
Our intention in designing websites that emphasize visual content, such as walkthrough video tours, is to allow apartment seekers to make decisions...
3 min read
What Dynamic Marketing Budgets Look Like Day-to-Day
Jake Meador: August 1, 2019
Most multifamily industry professionals agree that apartment marketing should be dynamic rather than static.