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Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Digital Advertising (2)
8 min read
How to Choose the Right Keywords for Your Apartment's Google Ads
Michael Zimmerman: March 4, 2026
Does your apartment community's Google Ads target the highest-volume keywords, or the ones that actually produce leasing impact?
6 min read
How Digital Ads Influence Every Phase of the Apartment Search
Michael Zimmerman: March 3, 2026
When apartment marketers recognize a community is struggling to generate leads and leases, increasing spending on digital advertisements to drive...
4 min read
How Much Will ChatGPT Ads Really Cost Apartment Marketers?
Michael Zimmerman: February 10, 2026
OpenAI shook the digital marketing world with its announcement that it will be launching advertisements within the free and lowest-cost subscription...
11 min read
Explainer: Google Ads for Apartments
Michael Zimmerman: January 28, 2026
Google Ads are easily one of the most effective sources for connecting your apartments to interested renters at critical moments in their search. But...
6 min read
The Apartment Website + Digital Ads Flywheel: How Performance Lives or Dies on This Connection
Michael Zimmerman: January 20, 2026
You hop on Zoom for your organization's monthly performance check-in. The PMs, regionals, and owners are all seeing the same issue as...
3 min read
Don’t Wait! Why Your Apartment Ads Should Be Live Before Leases Expire
Michael Zimmerman: March 11, 2025
Whether you're gearing up for peak leasing season or managing year-round turnover, your apartment’s digital ads must be ready before leases expire.
6 min read
How to Rank Higher in Apartment Searches with Google Ads
Michael Zimmerman: February 3, 2025
Think about the last time you went on vacation.
3 min read
PPC Ads vs. ILS Packages: What's Better for Marketing Apartments?
Michael Zimmerman: November 5, 2024
When apartment marketers need more traffic and leads, many default to upgrading their ILS package. But thinking that an ILS upgrade is the best fix...
2 min read
Google AI Overview Ads: What Multifamily Marketers Need to Know
Michael Zimmerman: October 16, 2024
At Google Marketing Live earlier this year, the company unveiled a new test: ads within AI-generated search overviews on mobile devices. These ads...
5 min read
From Clicks to Renters: Crafting Multifamily Search Ads That Convert
Michael Zimmerman: September 17, 2024
Search advertisements are the foundation of multifamily digital advertising. After a prospective resident enters a specific query, a search ad offers...