The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Digital Advertising (3)
3 min read
Explainer: Bing Advertising for Apartments
Michael Zimmerman: September 4, 2024
Are you seeking a broader approach to advertising your apartments online? Bing may be the next place to look, and it won't take much extra effort to...
3 min read
What are Google Performance Max Campaigns? A Quick Guide for Multifamily Marketers
Michael Zimmerman: August 28, 2024
Experienced digital advertisers know that much of their time is spent testing which copy, media, platform, and budget produce the best results....
3 min read
How Dynamic Apartment Ads Improve Your Leasing Velocity
Michael Zimmerman: August 8, 2024
Are you seeking to fill your vacant units faster? And how are you addressing this in your apartment's marketing strategy?
5 min read
How Apartment PPC Ads Help Manage Seasonal Demand for Leases
Michael Zimmerman: July 18, 2024
More apartment marketers are turning to pay-per-click digital advertising as their communities' top source of traffic and leads.
6 min read
What To Look For When Choosing A Multifamily PPC Advertising Company
Michael Zimmerman: July 12, 2024
Many property management companies have learned that managing the digital ads of multiple apartment communities is really difficult and can lead to...
5 min read
In-House vs. Outsourced: What's Best for Multifamily PPC?
Michael Zimmerman: July 8, 2024
Pay-per-click advertising is essential for apartment marketers to drive online visibility, attract prospective renters at critical search stages, and...
3 min read
How Remarketing Ads Keep Your Apartments in Front of the Right Renters
Michael Zimmerman: June 11, 2024
At the beginning of their search for their next apartment, the possibilities are endless for prospective renters. As apartment marketers, we assume...
9 min read
Multifamily Marketing Ideas For Struggling Apartment Communities
Michael Zimmerman: April 20, 2023
"I don't want to open that email."
5 min read
10 Best Apartment Marketing Ideas Guaranteed To Improve Leasing Performance
Michael Zimmerman: July 14, 2022
Every apartment community experiences changes in demand, but you can withstand those swings and maintain an above average occupancy rate year round...
4 min read
How floorplan-specific apartment marketing helps combat vacancy
Michael Zimmerman: May 4, 2022
It's Thursday morning, you've got a fresh cup of coffee, and you're settling in to start your day. You check the news and scan your inbox before...