The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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3 min read
3 ideas for upgrading your apartment marketing tech stack
Michael Zimmerman: February 2, 2022
The role of an apartment marketer during a vacancy crisis is clear: generate as much traffic as possible to their community's website and leasing office in order to increase occupancy. But what exactly should apartment marketers work on when...
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8 min read
How To Market Apartments At 100% Occupancy
Michael Zimmerman: January 19, 2022
Recently, we had a reader ask us how they should think about Google Ads, and other online apartment marketing tactics, when you are mostly leased up...
2 min read
Why Your Apartment Community Needs A Successful Renewals Strategy
Michael Zimmerman: November 3, 2021
It's December and you're in a panic. Your property manager had two more notices come through, and now your 198-unit apartment community will have 12...
4 min read
How To Approach Your Marketing In An Apartment Lease-Up
Michael Zimmerman: September 23, 2021
A lease-up is perhaps the most significant time period in the existence of your new apartment community, and your marketing plan directly determines...
1 min read
Podcast: Using Predictive Ads To Find Better Prospective Residents
Michael Zimmerman: August 4, 2021
RentVision Founder and CEO, David Watson, was recently a guest on the Beyond Rent: Exploring Property Management podcast by RentManager. The episode...
2 min read
Apartment Shoppers Expect Mobile-Friendly Websites
Michael Zimmerman: July 21, 2021
By now, we are all fully aware of the control that mobile phones have on our everyday lives. It shouldn't come as a surprise that Americans spend...
2 min read
How Marketing Impacts An Apartment's Leasing Velocity
Michael Zimmerman: July 7, 2021
An apartment community's leasing velocity is determined by the amount of time that occurs between one resident moving out of a unit and another...
3 min read
Apartments Should Stop Spending Thousands On Internet Listing Services
Michael Zimmerman: June 23, 2021
Internet Listing Services (ILS) like Apartments.com, Zillow, ForRent.com and others are, to many property management companies, essential for...
3 min read
Cost Per Minute: A Digital Ad Metric For Apartment Marketers
Michael Zimmerman: June 2, 2021
Every multifamily company desires for their resident acquisition costs—or cost-per-lease—to be as low as possible. This is why digital advertising...
3 min read
3 Tips for Great Apartment Display Advertisements
Michael Zimmerman: May 26, 2021
When was the last time you actually clicked on a display advertisement? If you can't remember, that's understandable. In fact, the average...