The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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3 min read
Apartment Advertising: Why Every Apartment Community Should Use Digital Ads
Michael Zimmerman: May 12, 2021
Online marketing is pivotal for apartment communities because every prospective resident can complete their entire search on just a computer or smartphone. But simply having a dedicated community website, or listings on services like Apartments.com,...
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1 min read
The RentVision Guide to Digital Advertising For Apartment Communities
Michael Zimmerman: May 10, 2021
Every apartment community should utilize digital advertising in its marketing. They're powerful because they allow you to control your demand,...
3 min read
How To Choose The Right Video Tours For Your Apartments
Michael Zimmerman: April 21, 2021
Apartment marketers can no longer ignore the rise of video marketing. Many experienced it firsthand when a global pandemic in 2020 accelerated the...
5 min read
How to Market Your Apartments With a Smaller Budget
Michael Zimmerman: February 17, 2021
Apartment marketers at Class B or C properties face a different set of challenges compared to luxury, or Class A, communities. The first, of course,...
4 min read
3 Smarter Ways to Market Your Amenities
Michael Zimmerman: October 14, 2020
"70th St, by campus. 2 bdrms, brick walls, built-ins, BR, LR, kit & bath. $250." This, of course, was how apartment marketers used to advertise their...
3 min read
Why Your Apartment Community Must Use Defensive Advertising
Michael Zimmerman: September 2, 2020
Let's say you've recently finished the build of a new, state-of-the-art apartment community near a major university in your city, with amenities that...
4 min read
The Importance of Following-Up With Leads
Michael Zimmerman: August 26, 2020
The points in time between when a potential resident first reaches out to your community to when they sign a lease are never linear. Every single one...
4 min read
Website Accessibility 101: What It Is and Why You Need It
Michael Zimmerman: July 22, 2020
In 2016, an individual named Guillermo Robles, who is legally blind, filed a lawsuit against Domino's Pizza, claiming that the restaurant chain's...
4 min read
How to Develop and Market Your Apartment Community's Pet Policy
Michael Zimmerman: July 15, 2020
Your apartment community's pet policy is one of the first qualifiers an apartment seeker has when searching for a new home. Whether you accept their...
2 min read
Combining the power of your apartment's virtual and in-person tours
Michael Zimmerman: April 29, 2020
Our intention in designing websites that emphasize visual content, such as walkthrough video tours, is to allow apartment seekers to make decisions...