The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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3 min read
Apartment Call Tracking: 3 Reasons Why You Need It
Michael Zimmerman: October 13, 2022
A challenge for apartment marketers is tracking the performance of their communities' various marketing sources. Without proper attribution to which source every single lead, and lease, originated, they blindly pour vast portions of their budget...
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2 min read
Apartment Video Tours Just Became More Important Than Ever
Michael Zimmerman: September 22, 2022
Years ago, searching for an apartment was painfully tedious for prospective residents. With limited marketing pieces available that highlighted...
4 min read
What do renters demand from your apartment marketing plan?
Michael Zimmerman: August 25, 2022
At the Apartment Innovation & Marketing Conference earlier in 2022, Sarah Yaussi Pienik, Vice President of Business Strategy at National Multifamily...
3 min read
What do renters look for in an apartment community?
Michael Zimmerman: August 11, 2022
The National Multifamily Housing Council recently asked 221,000 renters nationwide to rank the factors that led them to sign a lease at the apartment...
2 min read
Property Management Websites: 3 Reasons Your Multifamily Company Needs One
Michael Zimmerman: July 28, 2022
Choosing to rent an apartment is a major life and financial decision, and anyone in the process of searching for one wants to be 100% confident in...
5 min read
10 Best Apartment Marketing Ideas Guaranteed To Improve Leasing Performance
Michael Zimmerman: July 14, 2022
Every apartment community experiences changes in demand, but you can withstand those swings and maintain an above average occupancy rate year round...
4 min read
How floorplan-specific apartment marketing helps combat vacancy
Michael Zimmerman: May 4, 2022
It's Thursday morning, you've got a fresh cup of coffee, and you're settling in to start your day. You check the news and scan your inbox before...
4 min read
How will Google Analytics 4 changes affect apartment marketing?
Michael Zimmerman: April 20, 2022
Website traffic and engagement are key metrics apartment marketers use every day to assess both the performance of their marketing strategy, as well...
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3 min read
Minimize Vacancy (And Boost Revenue) With A Dynamic Hold Policy
Michael Zimmerman: February 23, 2022
When someone signs a new lease for your apartment community, how long do you typically hold the unit for them before their move-in day? Two weeks? A...
4 min read
How To Track Lead-To-Lease Conversions
Michael Zimmerman: February 16, 2022
Every apartment marketer's objective is to get their community in front of the right group of prospective residents—the ones who are actually...