Just because you have a smaller budget doesn't mean you have to lower your marketing expectations or provide a lesser experience to prospective residents.

The digital landscape provides you the opportunity to give potential residents a clearer understanding about all that your community has to offer ,so here are three smarter ways to market your amenities in your websites.

You're unwillingly giving away your hard-earned leads if you don't have digital advertising campaigns that defend your apartment community's name or identity online.

Leads require an average of 12-18 communications before deciding on an apartment, so following-up with them throughout their leasing journey is vital.