The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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6 min read
How to target your PPC Apartment Ads to the right audiences
David Watson: March 25, 2020
This week's blog is written by RentVision's Founder & CEO, David Watson. Digital ads are one of the most powerful tools an apartment marketer has. They allow you to increase demand when you need it, and save marketing dollars when occupancy is...
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8 min read
How to Market Apartment Communities at 100% Occupany
Jake Meador: January 13, 2020
Recently, we had a reader ask us how they should think about Craigslist posting, Google Ads, and other online apartment marketing tactics when you...
3 min read
Customer Centric Marketing For Apartments: Why Customer-Centric Marketing Is So Important Going into 2020
Jake Meador: November 7, 2019
According to a 2017 study shared by the National Apartment Association, the US would need to build 4.6 million new units by 2030, or face a...
3 min read
What Dynamic Marketing Budgets Look Like Day-to-Day
Jake Meador: August 1, 2019
Most multifamily industry professionals agree that apartment marketing should be dynamic rather than static.
3 min read
How to Market Apartments During Slow Leasing Seasons
Jake Meador: July 25, 2019
Though peak leasing season comes in the summer for many multifamily communities, there are exceptions to the rule. If you’re one of those exceptions,...
5 min read
The 411 on Apartment SEO
Jake Meador: June 19, 2019
If you have worked in the multifamily industry for any length of time, you have probably received an email promising to help you with search engine...
4 min read
Three Types of Apartment Videos
Jake Meador: May 30, 2019
According to e-commerce company Oberlo, 85% of all internet users in the United States watch video content online on a monthly basis.
2 min read
How Apartment Walkthrough Video Tours Qualify Leads
Jake Meador: May 16, 2019
In the past, we have told the story of one of our clients who found themselves with occupancy in the mid-80s during the slowest leasing season of the...
5 min read
The Hidden Costs of Internet Listing Services
Jake Meador: March 15, 2019
It's hard to imagine the multifamily world without listing services. Print listings were a dominant marketing channel in the industry from the mid...
4 min read
6 Actionable Tips to Design User-Friendly Apartment Websites
Jake Meador: January 18, 2019
The root appeal of online shopping is that it's easy.