Podcast: Using Predictive Ads To Find Better Prospective Residents

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RentVision Founder and CEO, David Watson, was recently a guest on the Beyond Rent: Exploring Property Management podcast by RentManager.

The episode is available on most major podcast platforms, including Apple, Spotify, Google, Stitcher, and iHeart Radio.

David and host, Joe Easton, discuss how RentVision invented Future Occupancy Projection and Future Occupancy Target, and how these predictive apartment marketing tools allow communities to generate the right amount of qualified leads from their digital ads to prevent potential vacancy crises.

Other topics of note include:

  • The story behind how RentVision was created.
  • Why the property management industry is still behind in terms of marketing.
  • The motivators for apartment communities to adopt progressive marketing strategies.
  • Which marketing platform produces the best prospects for your apartment community.
  • What makes a great apartment website, including the importance of featuring floorplan-specific content.
  • How apartment marketers can measure the effectiveness of digital advertisements.
  • RentVision's targeted approach to digital ad campaigns.

RentVision integrates with RentManager's property management software for our client's community websites so prospective residents can see real-time pricing and availability for the floorplan they're interested in. For more information, go to www.rentmanager.com.

If you're interested in learning more about how RentVision's predictive apartment marketing system can help your apartment communities, schedule a time to meet with us by completing the form below.

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RentVision enables you to generate more qualified traffic when you have a sudden increase in vacancy, and saves you marketing dollars when it’s under control.