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The Multifamily Marketer

Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.

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Deep-dive resources on the biggest questions in multifamily marketing. If you're new to The Multifamily Marketer, or new to marketing an apartment portfolio, these are the pieces worth reading first.

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Practical marketing insight for apartment owners, operators, and the teams filling their units. From digital advertising and lead generation to occupancy strategy and analytics, The Multifamily Marketer covers what it actually takes to keep your portfolio leased in a competitive market.

Revenue Management

13 min read

The Complete Guide to Multifamily Revenue Management

QUICK SUMMARY // Every apartment operator wants their communities to be both profitable and occupied, but many lack a clear strategy for setting rent...

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A flat-lay aerial view of a desk workspace featuring a spiral-bound wall calendar open to a month beginning on Tuesday the 1st, surrounded by a laptop keyboard, a black ballpoint pen, a small analog alarm clock, a black smartphone, and a small green succulent plant, all arranged on a white surface.

4 min read

How To Control Lease Expiration Timing Across A Multifamily Portfolio

When you're managing a portfolio of apartments, it's easy to get trapped into those right now moments. You need leads right now, so you increase...

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Black-and-white photo of a modern apartment community courtyard with a pool and lounge chairs, overlaid with green dollar-sign icons pointing downward to represent floorplan-level rent specials, alongside a smartphone displaying a property website with floorplan listings that highlight individual floorplan specials, pricing, and limited-availability notices.

7 min read

How to Implement Floorplan Rent Specials

At the first sign of vacancy troubles, apartment operators often react by running a community-wide rent special.

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Side-by-side comparison graphic of an apartment building showing many units marked with dollar-down icons under a “First Month’s Rent Free” community-wide special versus fewer targeted units marked under a “Floorplan Special,” illustrating broad discounts compared to floorplan-specific pricing.

3 min read

Community vs. Floorplan Rent Specials: When Is The Right Time to Apply Each Discount?

Running a rent special should never be viewed as an admission of failure. It’s a standard leasing lever that helps apartment communities address...

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Stacks of coins increasing in height beside a small wooden house on a table, symbolizing rising housing costs, rent growth, or increased property value in the housing market.

5 min read

The Right Way to Do Multifamily Revenue Management

Over the past few years, we've seen multifamily revenue management software come under increased legal scrutiny.

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3 min read

From the CEO: How RentVision is Redefining the Future of Multifamily Revenue Management

It's been over 15 years since I started RentVision out of my property management company. The vision I laid out at the time was that we would develop...

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3 min read

What about pricing?! How your rent prices can cause more vacancy

Are you looking for ways to make your apartment community more efficient and effective? This is the final article of our Apartment Vacancy Analysis...

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3 min read

The 5 Components of Apartment Rent Prices

Pricing is certainly an influential factor for potential residents when evaluating apartment communities. So it's easy to understand why many rush to...

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3 min read

The Future of Multifamily Pricing? It’s All About Demand

Setting rent prices is hard—but you're not to blame.

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3 min read

How to Choose the Right Pricing Strategy for Your Apartments

How apartment communities generate revenue follows a simple formula:

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