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The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Start Here: Our Essential Guides
Deep-dive resources on the biggest questions in multifamily marketing. If you're new to The Multifamily Marketer, or new to marketing an apartment portfolio, these are the pieces worth reading first.
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Practical marketing insight for apartment owners, operators, and the teams filling their units. From digital advertising and lead generation to occupancy strategy and analytics, The Multifamily Marketer covers what it actually takes to keep your portfolio leased in a competitive market.
Revenue Management
13 min read
The Complete Guide to Multifamily Revenue Management
QUICK SUMMARY // Every apartment operator wants their communities to be both profitable and occupied, but many lack a clear strategy for setting rent...
4 min read
How To Control Lease Expiration Timing Across A Multifamily Portfolio
When you're managing a portfolio of apartments, it's easy to get trapped into those right now moments. You need leads right now, so you increase...
7 min read
How to Implement Floorplan Rent Specials
At the first sign of vacancy troubles, apartment operators often react by running a community-wide rent special.
3 min read
Community vs. Floorplan Rent Specials: When Is The Right Time to Apply Each Discount?
Running a rent special should never be viewed as an admission of failure. It’s a standard leasing lever that helps apartment communities address...
5 min read
The Right Way to Do Multifamily Revenue Management
Over the past few years, we've seen multifamily revenue management software come under increased legal scrutiny.
3 min read
From the CEO: How RentVision is Redefining the Future of Multifamily Revenue Management
It's been over 15 years since I started RentVision out of my property management company. The vision I laid out at the time was that we would develop...
3 min read
What about pricing?! How your rent prices can cause more vacancy
Are you looking for ways to make your apartment community more efficient and effective? This is the final article of our Apartment Vacancy Analysis...
3 min read
The 5 Components of Apartment Rent Prices
Pricing is certainly an influential factor for potential residents when evaluating apartment communities. So it's easy to understand why many rush to...
3 min read
The Future of Multifamily Pricing? It’s All About Demand
Setting rent prices is hard—but you're not to blame.
3 min read
How to Choose the Right Pricing Strategy for Your Apartments
How apartment communities generate revenue follows a simple formula:
