The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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3 min read
Latest RentVision product updates: GA4 migration, price strike-throughs & custom website content
Michael Zimmerman: July 13, 2023
Here are the latest ways RentVision is making renting your apartments easier. The most significant change affecting our clients (and marketing...
2 min read
How Marketing Impacts An Apartment's Leasing Velocity
Michael Zimmerman: July 7, 2021
An apartment community's leasing velocity is determined by the amount of time that occurs between one resident moving out of a unit and another...
3 min read
Cost Per Minute: A Digital Ad Metric For Apartment Marketers
Michael Zimmerman: June 2, 2021
Every multifamily company desires for their resident acquisition costs—or cost-per-lease—to be as low as possible. This is why digital advertising...
3 min read
How To Choose The Right Video Tours For Your Apartments
Michael Zimmerman: April 21, 2021
Apartment marketers can no longer ignore the rise of video marketing. Many experienced it firsthand when a global pandemic in 2020 accelerated the...