The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
Sign Up Today
2 min read
What Apartment Websites Need to Rank in AI-Powered Search
Michael Zimmerman: August 6, 2025
To win in the world of AI search, apartment websites can’t rely on hollow claims about how “great” the lifestyle is.
Read More
2 min read
How Technical SEO Helps Apartment Websites Rank High, Convert More Renters
Michael Zimmerman: August 6, 2025
An apartment website is like a building.
3 min read
Why PMS and CRM Integrations Are Critical for Apartment Website Conversions
Michael Zimmerman: August 6, 2025
What's the easiest way to:
3 min read
How to Make Floorplan Pages the Conversion Engine of Your Apartment Website
Michael Zimmerman: July 25, 2025
The most important page on your apartment community’s website?
5 min read
Is Your Apartment Website Accessible and ADA Compliant?
Michael Zimmerman: July 22, 2025
Having an accessible website is more important than ever—just ask Fashion Nova. Its e-commerce clothing website was found to be inaccessible to...
3 min read
How to Display Rent Prices & Unit Availability on Your Apartment Website
Michael Zimmerman: July 14, 2025
Your digital ads targeted the right prospect at the right moment. They click and visit your community's website. And your apartments are exactly what...
2 min read
Why Bad Reviews Are Hurting Your Apartments (No Matter How Good Your Marketing Is)
.jpeg?width=30&name=Zayne%20Williams%20Headshot_5%20(1).jpeg){kind=small}
Zayne Williams | Marketing Coordinator at Opiniion: July 7, 2025
Your apartment marketing strategy is firing on all cylinders. Eye-catching ads, a professionally designed website, social media engagement, and...
4 min read
What To Look For When Selecting An Apartment Website Vendor
Michael Zimmerman: June 27, 2025
Are you looking to update your apartment community websites? Choosing which multifamily website vendor to help is a serious (and daunting) endeavor....
4 min read
Top 3 Issues Preventing Your Apartment Website From Generating Conversions
Michael Zimmerman: June 27, 2025
If you’re driving traffic to your apartment website but not seeing conversions, you may be compensating with more advertising than necessary. That’s...
2 min read
How to Build Renters' Trust With Your Apartment Website
Michael Zimmerman: June 26, 2025
Your apartment community's website is more than just your best leasing tool.