The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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4 min read
How to Create an Ideal Resident Profile for Your Apartment Community
Michael Zimmerman: June 5, 2025
A common mistake in apartment marketing is assuming that your community is meant for everyone. Rather than placing yourself in a potential resident's shoes, your marketing strategy focuses more on what makes you think your community is great. But...
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4 min read
Boost Your Apartments' Online Reviews By Turning Residents Into Promoters
Michael Zimmerman: May 28, 2025
It’s a pretty safe bet that most prospective residents follow a similar path before applying:
3 min read
What about pricing?! How your rent prices can cause more vacancy
Michael Zimmerman: May 12, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is the final article of our Apartment Vacancy Analysis...
6 min read
How qualified is the traffic to your apartment website?
Michael Zimmerman: May 12, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 10 of our Apartment Vacancy Analysis series,...
6 min read
Is your apartment website converting leads to leases?
Michael Zimmerman: May 8, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 9 of our Apartment Vacancy Analysis series,...
4 min read
Do you have enough 'good' leads to improve apartment leasing?
Michael Zimmerman: May 8, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 8 of our Apartment Vacancy Analysis series,...
3 min read
Are your apartment tours helping overcome vacancy?
Michael Zimmerman: May 8, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 7 of our Apartment Vacancy Analysis series,...
3 min read
Is your apartment's application process to blame for vacancies?
Michael Zimmerman: May 7, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 6 of our Apartment Vacancy Analysis series,...
3 min read
Are you properly vetting your apartment's lease applications?
Michael Zimmerman: May 7, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 5 of our Apartment Vacancy Analysis series,...
4 min read
Are you accruing excess vacancy loss after units lease?
Michael Zimmerman: May 7, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 4 of our Apartment Vacancy Analysis series,...