Yardi acquiring LCPMedia signals that the apartment industry is all-in on virtual tours and media content. Here's how multifamily marketers should respond.

Learn the essentials of digital advertising for apartments to attract qualified renters, drive traffic, and lease units faster.

Rent and Zillow's merger reminds us that your apartment marketing strategy can be vulnerable to changes outside your control. Here's how to regain control.

What is Google Ads for apartments? You've come to the right place. Get an explanation of how Google Ads help your multifamily properties here.

Learn how to use Google Ads effectively to secure the top spot in apartment searches and attract more qualified renters to your community.

Learn how to effectively use geotargeting for apartment digital ads to attract high-intent renters and ensure compliance with Fair Housing Laws.

Learn why an omnichannel marketing strategy is crucial for apartment marketers, especially in light of the recent (almost) ban on TikTok.

Discover how high-quality website traffic driven by digital advertising can significantly improve every part of your apartment community’s operation.

Discover the top three marketing challenges apartment marketers will face in 2025 and learn why mastering the basics is critical for success.