The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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3 min read
When Is the Right Time to Update Apartment Photos and Virtual Tours?
Michael Zimmerman: October 15, 2025
From remodels, renovations, upgraded amenities, and rebrands, there are a lot of changes that could cause your apartment's photos and videos to age quickly.
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5 min read
Why Every Floorplan Needs Its Own Virtual Tour (and How to Do It Right)
Michael Zimmerman: October 3, 2025
We’ve all bought clothes online that looked great in photos—only to arrive boxy, too short, or nothing like we expected. It’s frustrating, right?
4 min read
Apartment Virtual Tours vs. 3D Tours vs. Photos: What Works Best for Renters?
Michael Zimmerman: October 3, 2025
Right now, there’s a prospect looking at your community’s virtual tours and making a decision.
4 min read
The ROI of Virtual Apartment Tours
Michael Zimmerman: October 3, 2025
Most operators see ‘ROI’ and think occupancy or rent growth: ‘I pay X, so I expect Y increase.’
5 min read
From ChatGPT to Gemini: How AI Tools Gather Information About Your Apartment Community
Michael Zimmerman: September 5, 2025
You’ve marketed apartments for decades. Or maybe you’re new to multifamily. Either way, you’re facing the same challenge right now: AI is changing...
9 min read
The Blueprint to High-Converting Apartment Websites
Michael Zimmerman: August 25, 2025
QUICK SUMMARY // When renters visit an apartment community’s website, they’re already interested. But if it’s missing key details—like floorplan...
3 min read
Should You Add a Chatbot to Your Apartment Website?
Michael Zimmerman: August 6, 2025
A renter comes to your website, and in the lower right corner a chat window automatically opens up.
2 min read
How Apartment Website Design Impacts Leasing Performance (Hint: It's Not Just About Looks)
Michael Zimmerman: August 6, 2025
The design of an apartment website absolutely matters—but too often, it becomes a trap.
4 min read
What Pages Should an Apartment Website Include? (And Why These 4 Matter Most)
Michael Zimmerman: August 6, 2025
Apartment websites don't need dozens of pages to attract, qualify and convert.
2 min read
The 4 On-Page SEO Elements Every Apartment Website Needs
Michael Zimmerman: August 6, 2025
With all the focus on AI these days, it’s easy to overlook some of the SEO basics for apartment websites.