Your digital ads targeted the right prospect at the right moment. They click and visit your community's website. And your apartments are exactly what they're looking for.
They check your floorplans and... yes! You've got a studio. All the boxes are checked except:
Rent pricing and unit availability.
You’ve done all this work, but whether they convert now depends on one thing: how easily they can find and understand your pricing and availability.
- Is your pricing easy to understand?
- Do you have a unit available in the studio floorplan?
- Do you even show price and availability, or do you ask the prospect to call for details?
To generate more conversions, follow these key steps when displaying pricing and availability on your apartment website:
Sync Your Website to Real-Time Pricing and Availability
Displaying accurate rent pricing and unit availability on your apartment website is essential. Otherwise, showing wrong, outdated, or incomplete information betrays a critical moment in the leasing process.
To ensure accuracy, you need real-time integration with both your property management software and your revenue management or pricing tool.
Keep Availability Accurate with PMS Integration
Your website needs to change at the speed of leasing. With PMS integration, unit availability updates automatically. That means:
-
Whenever a unit’s status changes, your website reflects it—without manual effort.
-
You avoid the frustration of showing units as available that are already leased.
-
Most importantly, you establish urgency—especially if there are only a few units left in a floorplan.
Keep Pricing Accurate with Revenue Management Integration
Today’s renters expect transparency and all-inclusive pricing upfront.
With pricing integration in place, any updates made by your pricing tool or revenue management software are pushed directly to your website. That includes:
-
Unit rent
-
Amenity pricing
-
Base rent changes
-
Discounts or specials
-
Lease term adjustments
This ensures your site always reflects current pricing, avoids confusion, and builds trust with prospective renters.
To keep this working smoothly, double-check your API settings and understand the sync schedule. Avoid showing yesterday’s updates today—and fix sync issues quickly if they arise.
When your pricing and availability are in sync, you're not just meeting renter expectations—you’re helping them make informed decisions.
Avoid Confusing Price Ranges
There’s often a disconnect between how property managers think about rent and how renters interpret it.
We know that rent varies based on lease terms. For example, a unit might range from $1,000/month (12-month lease) to $1,600/month (month-to-month). But renters aren’t thinking that way. They just want to know what it costs to live there.
When communities display a wide price range like $1,000–$1,600 for a floorplan and don’t show unit-specific pricing, it creates confusion and erodes trust.
A better approach?
-
Show the rent for a standard 12-month lease.
-
If needed, display a small range to reflect minor differences in unit amenities (less than $50 difference is ideal).
-
Consider adding a toggle that lets renters change the lease term and see the exact monthly rate.
Bottom line: Display pricing that’s easy to understand. When it aligns with their budget and everything else fits, they’re far more likely to convert.
Be Smart With Showing How Many Units Are Available
Leasing a new apartment is a big decision—and every renter is on their own timeline. The one thing that can accelerate it? Availability.
Showing too much availability can actually hurt your conversions. If a prospect sees that there are 20 units available in their preferred floorplan, they may assume they have time and delay reaching out.
But if they see that just one or two units are left, they’re far more likely to act.
Be strategic:
-
If you have many units available, display phrases like “Available Now” instead of exact numbers.
-
If no units are currently available, show when the next one will be. This can help renters adjust their timeline and plan ahead.
- If you have only have a few units left, display phrases like "One Unit Left!" that nudges renters toward action.
Smart availability display builds urgency without pressure.
Conclusion
Displaying pricing and availability online is essential, and it should be done in a way that helps your apartment community's conversion rate. That means making sure that data is accurate, clear, and persuades more prospective residents to initiate the leasing process sooner.