The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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3 min read
Latest RentVision product updates: GA4 migration, price strike-throughs & custom website content
Michael Zimmerman: July 13, 2023
Here are the latest ways RentVision is making renting your apartments easier. The most significant change affecting our clients (and marketing professionals everywhere) is Google's transition from Universal Analytics to Google Analytics 4. We'll...
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2 min read
How multifamily marketing syndication tools boost your online presence
Michael Zimmerman: June 28, 2023
Marketing syndication for apartments: What is it? Marketing syndication for apartments consists of software solutions that enable you to...
3 min read
The truth about centralization in multifamily property management
Michael Zimmerman: June 14, 2023
What is centralization for multifamily property management? Centralization for multifamily property management is the process of creating...
8 min read
RentVision featured on Modern Multifamily Podcast
Michael Zimmerman: May 31, 2023
RentVision founder and CEO David Watson appeared on the Modern Multifamily podcast with host Mike Wolber.
5 min read
New local SEO channel for apartments: Apple Business Connect
Michael Zimmerman: May 24, 2023
What is Apple Business Connect? Apple Business Connect is a free marketing tool introduced in 2023 "that allows businesses of all sizes to claim...
4 min read
Self-Guided Leasing: The Next Big Thing In Multifamily Marketing
Michael Zimmerman: May 2, 2023
What is self-guided leasing? Working in the multifamily industry, you're always on your toes. One minute, you're doing something this way; the next,...
7 min read
Apartment Video Tours: The Essential Guide For Multifamily Marketers
Michael Zimmerman: April 27, 2023
Executive Summary To generate qualified leads and leases, your marketing needs to keep attention, engaging people long enough to interact fully with...
19 min read
How To Manage Apartment Communities With High Occupancy
Michael Zimmerman: April 26, 2023
Executive Summary Multifamily operators face an interesting dilemma when the apartment communities they oversee have occupancies above target. They...
8 min read
Renewal Strategies For Apartment Communities
Michael Zimmerman: April 21, 2023
Executive Summary When a sudden vacancy increase occurs, most apartment communities turn to short-term solutions such as reducing rent, offering...
9 min read
Multifamily Marketing Ideas For Struggling Apartment Communities
Michael Zimmerman: April 20, 2023
"I don't want to open that email."