The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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3 min read
How Remarketing Ads Keep Your Apartments in Front of the Right Renters
Michael Zimmerman: June 11, 2024
At the beginning of their search for their next apartment, the possibilities are endless for prospective renters. As apartment marketers, we assume that once a prospect initially discovers one of our communities fits their needs, they'll be on the...
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12 min read
Read this before investing in or acquiring an apartment complex
Michael Zimmerman: May 31, 2024
From working with individual apartment communities and various property management companies, we've learned that the sales transition process can be...
6 min read
The 5 Best Apartment Marketing Tips for Luxury Properties
Michael Zimmerman: March 25, 2024
Our industry has a common misconception that luxury apartment marketing is easy.
4 min read
3 multifamily marketing tactics to kickstart your leasing velocity
Michael Zimmerman: February 5, 2024
A very expensive time clock starts when someone moves out of a unit at one of your apartment communities. From that day forward, your community...
3 min read
Stop Copying Competitor Rent Prices: Use Your Apartment's Data to Set the Rates
Michael Zimmerman: January 30, 2024
Do you factor in competitors' rents when setting yours? If so, it might be time to address your apartment community's pricing strategy.
3 min read
Don't Miss a Single Lead: Conquer 24/7 Leasing with These Apartment Website Tweaks
Michael Zimmerman: January 23, 2024
Of little surprise to multifamily owners and operators, most leasing activity doesn't occur between the business hours of 8 a.m. and 5 p.m.
3 min read
6 apartment social media marketing examples that renters love
Michael Zimmerman: November 8, 2023
How active are your apartment communities' social media pages?
3 min read
Multifamily renewal strategies: Thinking beyond financial incentives
Michael Zimmerman: October 16, 2023
Everyone understands the value of earning more renewals right now. Turnover costs are rising, as is vacancy loss, so avoiding those expenses is a...
4 min read
How multifamily marketers can highlight their apartment's neighborhood
Michael Zimmerman: October 11, 2023
It's time to refocus on your neighborhood and location in your apartment community's marketing strategy.
12 min read
RentVision featured on Apartment Academy podcast
Michael Zimmerman: August 9, 2023
RentVision Founder and CEO David Watson joined host Daniel Cunningham in episode #61 of the Apartment Academy podcast to discuss maximizing the ROI...