The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
Sign Up Today
3 min read
Explainer: Bing Advertising for Apartments
Michael Zimmerman: September 4, 2024
Are you seeking a broader approach to advertising your apartments online? Bing may be the next place to look, and it won't take much extra effort to start.
Read More
3 min read
What are Google Performance Max Campaigns? A Quick Guide for Multifamily Marketers
Michael Zimmerman: August 28, 2024
Experienced digital advertisers know that much of their time is spent testing which copy, media, platform, and budget produce the best results....
.jpeg?width=1280&height=640&name=pexels-andres-ayrton-6579050%20(1).jpeg)
3 min read
How Gen Z renters are changing multifamily marketing norms
Michael Zimmerman: August 19, 2024
An emerging story in the multifamily industry is the coming of age of Generation Z, the largest in American history, and their strong preference for...
3 min read
How Dynamic Apartment Ads Improve Your Leasing Velocity
Michael Zimmerman: August 8, 2024
Are you seeking to fill your vacant units faster? And how are you addressing this in your apartment's marketing strategy?
5 min read
How to Attract Renters to Your Apartments Using Google Maps
Michael Zimmerman: July 31, 2024
Let's play a game called, 'What's that apartment marketing source?"
3 min read
Local Search Marketing for Multifamily Apartments: Boost Traffic From Your Google Business Profile
Michael Zimmerman: July 29, 2024
In today's competitive market, driving traffic to your community's website or leasing office is crucial for multifamily marketers. One effective and...
5 min read
How Apartment PPC Ads Help Manage Seasonal Demand for Leases
Michael Zimmerman: July 18, 2024
More apartment marketers are turning to pay-per-click digital advertising as their communities' top source of traffic and leads.
6 min read
What To Look For When Choosing A Multifamily PPC Advertising Company
Michael Zimmerman: July 12, 2024
Many property management companies have learned that managing the digital ads of multiple apartment communities is really difficult and can lead to...
5 min read
In-House vs. Outsourced: What's Best for Multifamily PPC?
Michael Zimmerman: July 8, 2024
Pay-per-click advertising is essential for apartment marketers to drive online visibility, attract prospective renters at critical search stages, and...
5 min read
Emails are Back! Drive Leases with These Proven Multifamily Email Marketing Strategies
Michael Zimmerman: June 12, 2024
That's right; email marketing is back, multifamily!