The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Multifamily Digital Marketing (6)
4 min read
How floorplan-specific apartment marketing helps combat vacancy
Michael Zimmerman: May 4, 2022
It's Thursday morning, you've got a fresh cup of coffee, and you're settling in to start your day. You check the news and scan your inbox before...
4 min read
How will Google Analytics 4 changes affect apartment marketing?
Michael Zimmerman: April 20, 2022
Website traffic and engagement are key metrics apartment marketers use every day to assess both the performance of their marketing strategy, as well...
4 min read
How To Track Lead-To-Lease Conversions
Michael Zimmerman: February 16, 2022
Every apartment marketer's objective is to get their community in front of the right group of prospective residents—the ones who are actually...
3 min read
3 ideas for upgrading your apartment marketing tech stack
Michael Zimmerman: February 2, 2022
The role of an apartment marketer during a vacancy crisis is clear: generate as much traffic as possible to their community's website and leasing...
8 min read
How To Market Apartments At 100% Occupancy
Michael Zimmerman: January 19, 2022
Recently, we had a reader ask us how they should think about Google Ads, and other online apartment marketing tactics, when you are mostly leased up...
2 min read
Why Your Apartment Community Needs A Successful Renewals Strategy
Michael Zimmerman: November 3, 2021
It's December and you're in a panic. Your property manager had two more notices come through, and now your 198-unit apartment community will have 12...
4 min read
How To Approach Your Marketing In An Apartment Lease-Up
Michael Zimmerman: September 23, 2021
A lease-up is perhaps the most significant time period in the existence of your new apartment community, and your marketing plan directly determines...
1 min read
Podcast: Using Predictive Ads To Find Better Prospective Residents
Michael Zimmerman: August 4, 2021
RentVision Founder and CEO, David Watson, was recently a guest on the Beyond Rent: Exploring Property Management podcast by RentManager. The episode...
2 min read
How Marketing Impacts An Apartment's Leasing Velocity
Michael Zimmerman: July 7, 2021
An apartment community's leasing velocity is determined by the amount of time that occurs between one resident moving out of a unit and another...
3 min read
Apartments Should Stop Spending Thousands On Internet Listing Services
Michael Zimmerman: June 23, 2021
Internet Listing Services (ILS) like Apartments.com, Zillow, ForRent.com and others are, to many property management companies, essential for...