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The Multifamily Marketer

Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.

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Start Here: Our Essential Guides

Deep-dive resources on the biggest questions in multifamily marketing. If you're new to The Multifamily Marketer, or new to marketing an apartment portfolio, these are the pieces worth reading first.

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Practical marketing insight for apartment owners, operators, and the teams filling their units. From digital advertising and lead generation to occupancy strategy and analytics, The Multifamily Marketer covers what it actually takes to keep your portfolio leased in a competitive market.

Multifamily Digital Marketing (4)

12 min read

RentVision featured on Apartment Academy podcast

RentVision Founder and CEO David Watson joined host Daniel Cunningham in episode #61 of the Apartment Academy podcast to discuss maximizing the ROI...

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2 min read

How multifamily marketing syndication tools boost your online presence

Marketing syndication for apartments: What is it? Marketing syndication for apartments consists of software solutions that enable you to...

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8 min read

RentVision featured on Modern Multifamily Podcast

RentVision founder and CEO David Watson appeared on the Modern Multifamily podcast with host Mike Wolber.

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5 min read

New local SEO channel for apartments: Apple Business Connect

What is Apple Business Connect? Apple Business Connect is a free marketing tool introduced in 2023 "that allows businesses of all sizes to claim...

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4 min read

Self-Guided Leasing: The Next Big Thing In Multifamily Marketing

What is self-guided leasing? Working in the multifamily industry, you're always on your toes. One minute, you're doing something this way; the next,...

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Podcast: Winning Strategies for Client Acquisition & Seamless Online Experiences

RentVision founder and CEO David Watson recently appeared on the Pathmonk Presents podcast.

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5 min read

How To Verify Your Apartment's Google Business Profile

Owning and maintaining a verified Google Business Profile is essential for your apartment's marketing strategy as it's undoubtedly one of the most...

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8 min read

Expert Insights for Improving Your Apartment's Online Reputation

Would you happen to know your apartment's online reputation? Are you actively managing it? Reputation management influences "how your community is...

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5 min read

How should apartment marketers react to new competition?

When a new apartment community opens in your market with similar (or in some cases, more advanced) features, it's easy to feel threatened. That it's...

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