The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Multifamily Digital Marketing (8)
2 min read
Combining the power of your apartment's virtual and in-person tours
Michael Zimmerman: April 29, 2020
Our intention in designing websites that emphasize visual content, such as walkthrough video tours, is to allow apartment seekers to make decisions...
6 min read
How to target your PPC Apartment Ads to the right audiences
David Watson: March 25, 2020
This week's blog is written by RentVision's Founder & CEO, David Watson. Digital ads are one of the most powerful tools an apartment marketer has....
8 min read
How to Market Apartment Communities at 100% Occupany
Jake Meador: January 13, 2020
Recently, we had a reader ask us how they should think about Craigslist posting, Google Ads, and other online apartment marketing tactics when you...
3 min read
Customer Centric Marketing For Apartments: Why Customer-Centric Marketing Is So Important Going into 2020
Jake Meador: November 7, 2019
According to a 2017 study shared by the National Apartment Association, the US would need to build 4.6 million new units by 2030, or face a...
3 min read
What Dynamic Marketing Budgets Look Like Day-to-Day
Jake Meador: August 1, 2019
Most multifamily industry professionals agree that apartment marketing should be dynamic rather than static.
3 min read
How to Market Apartments During Slow Leasing Seasons
Jake Meador: July 25, 2019
Though peak leasing season comes in the summer for many multifamily communities, there are exceptions to the rule. If you’re one of those exceptions,...
5 min read
The Hidden Costs of Internet Listing Services
Jake Meador: March 15, 2019
It's hard to imagine the multifamily world without listing services. Print listings were a dominant marketing channel in the industry from the mid...
10 min read
Why Apartment Marketers Need Analytics
Jake Meador: December 21, 2018
John Wanamaker, the father of modern advertising, captured this frustration perfectly with his classic quotation:
6 min read
Apartment Marketing Basics: Own Your Turf
Jake Meador: October 19, 2018
If you work in the multifamily industry, you should understand the value of ownership. Your whole livelihood is built on it, after all: You own...
8 min read
How should I respond to negative apartment reviews?
Jake Meador: August 3, 2018
Imagine it's Monday morning. You're coming back to the office after a fun weekend away and now need to return to your job and, specifically, to a...