The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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6 min read
How to Set a Dynamic Apartment Marketing Budget for 2026
Michael Zimmerman: December 10, 2024
When budgeting for your multifamily marketing plan in 2026, are you satisfied with setting the same monthly spending limit? What if you could set a budget where the spending limit differs each month? It's easier, of course, to follow the first...
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3 min read
Why Multifamily Marketing and Rent Pricing Must Work Together
Michael Zimmerman: November 19, 2024
Imagine this: You’ve spent months revamping your apartment website and are investing more in digital ads. Your traffic and lead data show that your...
2 min read
How to Increase Apartment Revenue by Charging for Unit Amenities
Michael Zimmerman: November 11, 2024
Though many of your apartment community's units may have similar layouts, rooms, and square footage, each has unique qualities.
3 min read
PPC Ads vs. ILS Packages: What's Better for Marketing Apartments?
Michael Zimmerman: November 5, 2024
When apartment marketers need more traffic and leads, many default to upgrading their ILS package. But thinking that an ILS upgrade is the best fix...
3 min read
How to Run Rent Specials That Won't Hurt Your Apartment's Revenue
Michael Zimmerman: October 24, 2024
Running rent specials can increase your leasing velocity.
2 min read
Google AI Overview Ads: What Multifamily Marketers Need to Know
Michael Zimmerman: October 16, 2024
At Google Marketing Live earlier this year, the company unveiled a new test: ads within AI-generated search overviews on mobile devices. These ads...
4 min read
What Apartments Get Wrong About Rent Prices (And How To Fix It)
Michael Zimmerman: October 15, 2024
What would your current or prospective renters say if you asked for their thoughts on your rent prices? What if you were to ask that same question to...
3 min read
Why Multifamily Revenue Management is More Than Just Pricing
Michael Zimmerman: September 27, 2024
Multifamily revenue management is more than setting rent prices; it's aligning your apartment community's whole operation—leasing, marketing,...
5 min read
From Clicks to Renters: Crafting Multifamily Search Ads That Convert
Michael Zimmerman: September 17, 2024
Search advertisements are the foundation of multifamily digital advertising. After a prospective resident enters a specific query, a search ad offers...
5 min read
How To Help Your On-Site Teams Adopt New Multifamily Technology
Michael Zimmerman: September 11, 2024
If you've attended any multifamily trade shows recently, you know that the number of property, marketing, and revenue technology vendors coming to...