The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Website (3)
3 min read
Which Apartment Communities Need To Have Their Own Website?
Michael Zimmerman: December 1, 2022
Over the past few months, our team has traveled to various multifamily conferences and met with apartment professionals across the United States....
5 min read
10 Best Apartment Marketing Ideas Guaranteed To Improve Leasing Performance
Michael Zimmerman: July 14, 2022
Every apartment community experiences changes in demand, but you can withstand those swings and maintain an above average occupancy rate year round...
2 min read
Apartment Shoppers Expect Mobile-Friendly Websites
Michael Zimmerman: July 21, 2021
By now, we are all fully aware of the control that mobile phones have on our everyday lives. It shouldn't come as a surprise that Americans spend...
3 min read
Apartment Advertising: Why Every Apartment Community Should Use Digital Ads
Michael Zimmerman: May 12, 2021
Online marketing is pivotal for apartment communities because every prospective resident can complete their entire search on just a computer or...
5 min read
The 411 on Apartment SEO
Jake Meador: June 19, 2019
If you have worked in the multifamily industry for any length of time, you have probably received an email promising to help you with search engine...
4 min read
6 Actionable Tips to Design User-Friendly Apartment Websites
Jake Meador: January 18, 2019
The root appeal of online shopping is that it's easy.
8 min read
Explainer: Reputation Management in the Multifamily Industry
Jake Meador: June 8, 2018
There is an old cartoon that I often see passed around during an extended argument over something happening online. Here it is:
7 min read
How to Use Google My Business to Market Apartments
Jake Meador: May 18, 2018
Sometime in the next few months, my wife wants to buy a new phone. Hers is a few years old now, runs really slowly, and has a small hard drive. All...
2 min read
How many of your apartment website visitors are on mobile devices?
Jake Meador: August 25, 2017
In the past, we have published case study data looking at mobile traffic to apartment websites. Obviously there is always a lot of chatter in tech...
3 min read
Explainer: The Importance of Mobile Apartment Websites
Jake Meador: March 17, 2017
We're now 10 years out from the debut of the iPhone. The iPhone, of course, pushed us into a new era online in that it brought the internet to a new...