By using heat mapping, we can learn about how apartment shoppers interact with apartment websites when shopping for their next home.

Building user-friendly apartment websites is an essential part of successful online apartment marketing. Learn about some UX keys to apartment website in today's blog!

Though online reputation management is often reduced down to earning online reviews and responding to bad reviews, there is actually far more involved in it if you want to do it correctly. Good reputation management is not purely reactive, but actually works to build a good reputation generally.

Google is in the process of making their Google My Business local platform much more robust and interactive. Here's how you can use these new features as an apartment marketer.

We're excited to share new data with our readers on how people access apartment websites. The big idea: We've hit the tipping point for mobile in multifamily.

Successful mobile apartment marketing makes it easier for prospects to find you online and helps improve your reputation.

More prospective apartment residents will find your site via mobile device than desktop. For that reason, your apartment community must have an excellent mobile website.

The first step to all apartment website SEO work has to be winning top placement on all your community's branded keywords.

The newspaper simply doesn't have the apartment marketing reach that it once had, so how do you make sure that your marketing reaches residents?