We're excited to share new data with our readers on how people access apartment websites. The big idea: We've hit the tipping point for mobile in multifamily.

More prospective apartment residents will find your site via mobile device than desktop. For that reason, your apartment community must have an excellent mobile website.

The first step to all apartment website SEO work has to be winning top placement on all your community's branded keywords.

The newspaper simply doesn't have the apartment marketing reach that it once had, so how do you make sure that your marketing reaches residents?

Don't waste your SEO budget by undermining all your hard work. Learn how to avoid these classic SEO gaffes.

When it comes to apartment SEO, the basics are still a big deal.

If apartment marketers can't use keyword research tools like Google's Keyword Planner is it even possible to do data-backed apartment marketing?

Using structured data for apartment websites is a good idea already, but it may become even more important depending on what Google does.