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The Multifamily Marketer

Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.

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Start Here: Our Essential Guides

Deep-dive resources on the biggest questions in multifamily marketing. If you're new to The Multifamily Marketer, or new to marketing an apartment portfolio, these are the pieces worth reading first.

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Practical marketing insight for apartment owners, operators, and the teams filling their units. From digital advertising and lead generation to occupancy strategy and analytics, The Multifamily Marketer covers what it actually takes to keep your portfolio leased in a competitive market.

Website (4)

4 min read

Excellent Apartment Website SEO: Step One

Here's a simple exercise you can do to find out if your apartment community needs help with their apartment website SEO: Switch to private...

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3 min read

How to Maximize Apartment Marketing Reach

In 1991, the Boston Globe, one of the leading newspapers in the United States and a much renowned publication in media circles, sold to the New York...

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8 min read

7 Apartment SEO Mistakes You Didn't Know You Were Making

One of the greatest challenges in apartment SEO is that it is so complicated and often so far outside the normal range of expertise for an apartment...

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4 min read

Do the Basics of Apartment SEO Still Matter?

If you've not read it yet, this post over at the Distilled blog is a must-read for anyone working in SEO and marketing. The post is worth reading in...

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5 min read

The Apartment Marketer's Guide to Keyword Research

In many industries, keyword research—the process of researching what keywords your business's prospects search most regularly so that you know what...

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4 min read

The Complete Guide to Structured Data for Apartment Websites

Google recently announced that it may soon be adding structured data as a ranking factor in its search algorithm. This announcement didn't surprise...

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