The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Website (2)
3 min read
How to Make Floorplan Pages the Conversion Engine of Your Apartment Website
Michael Zimmerman: July 25, 2025
The most important page on your apartment community’s website?
5 min read
Is Your Apartment Website Accessible and ADA Compliant?
Michael Zimmerman: July 22, 2025
Having an accessible website is more important than ever—just ask Fashion Nova. Its e-commerce clothing website was found to be inaccessible to...
3 min read
How to Display Rent Prices & Unit Availability on Your Apartment Website
Michael Zimmerman: July 14, 2025
Your digital ads targeted the right prospect at the right moment. They click and visit your community's website. And your apartments are exactly what...
4 min read
What To Look For When Selecting An Apartment Website Vendor
Michael Zimmerman: June 27, 2025
Are you looking to update your apartment community websites? Choosing which multifamily website vendor to help is a serious (and daunting) endeavor....
4 min read
Top 3 Issues Preventing Your Apartment Website From Generating Conversions
Michael Zimmerman: June 27, 2025
If you’re driving traffic to your apartment website but not seeing conversions, you may be compensating with more advertising than necessary. That’s...
2 min read
How to Build Renters' Trust With Your Apartment Website
Michael Zimmerman: June 26, 2025
Your apartment community's website is more than just your best leasing tool.
3 min read
Why Your Apartment Website's Load Time Matters
Michael Zimmerman: March 24, 2025
The year was 2006. The iPhone wouldn’t be released for another year. MySpace was the most visited website on the Internet—sorry, Facebook. A new...
3 min read
Don't Miss a Single Lead: Conquer 24/7 Leasing with These Apartment Website Tweaks
Michael Zimmerman: January 23, 2024
Of little surprise to multifamily owners and operators, most leasing activity doesn't occur between the business hours of 8 a.m. and 5 p.m.
9 min read
Multifamily Marketing Ideas For Struggling Apartment Communities
Michael Zimmerman: April 20, 2023
"I don't want to open that email."
4 min read
Corporate vs. Community Websites: Which Are Best For Apartments?
Michael Zimmerman: December 8, 2022
Possessing an online presence for your apartment community is vital for reaching prospective residents, generating interest, and developing leads for...