The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Revenue Management (2)
9 min read
Winning Lease Renewal Strategies for Multifamily Apartments
Michael Zimmerman: April 8, 2025
When your occupancy is below target, do you respond by changing pricing, offering a special, or increasing your marketing budget?
2 min read
Why Your Apartment's Rent Prices Don’t Match Across Platforms (And How to Fix It)
Michael Zimmerman: April 2, 2025
Have you ever experienced that moment of panic when you realize your PMS, website, chatbot, and ILS listings are all showing different rent prices?
2 min read
The Next Rent Boom is Coming. Is Your Apartment Pricing Strategy in Place?
Michael Zimmerman: March 13, 2025
When managing multiple apartment communities, it's easy to get caught up in the right now.
3 min read
Why Multifamily Marketing and Rent Pricing Must Work Together
Michael Zimmerman: November 19, 2024
Imagine this: You’ve spent months revamping your apartment website and are investing more in digital ads. Your traffic and lead data show that your...
2 min read
How to Increase Apartment Revenue by Charging for Unit Amenities
Michael Zimmerman: November 11, 2024
Though many of your apartment community's units may have similar layouts, rooms, and square footage, each has unique qualities.
3 min read
How to Run Rent Specials That Won't Hurt Your Apartment's Revenue
Michael Zimmerman: October 24, 2024
Running rent specials can increase your leasing velocity.
4 min read
What Apartments Get Wrong About Rent Prices (And How To Fix It)
Michael Zimmerman: October 15, 2024
What would your current or prospective renters say if you asked for their thoughts on your rent prices? What if you were to ask that same question to...
3 min read
Why Multifamily Revenue Management is More Than Just Pricing
Michael Zimmerman: September 27, 2024
Multifamily revenue management is more than setting rent prices; it's aligning your apartment community's whole operation—leasing, marketing,...
3 min read
Stop Copying Competitor Rent Prices: Use Your Apartment's Data to Set the Rates
Michael Zimmerman: January 30, 2024
Do you factor in competitors' rents when setting yours? If so, it might be time to address your apartment community's pricing strategy.
3 min read
Why You Should Offer Renewal Rents Below Current Rates
Michael Zimmerman: March 9, 2023
Even though the prevailing sentiment in the multifamily industry has been to never offer renewal rates less than a current resident's rent, current...