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The Multifamily Marketer

Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.

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Deep-dive resources on the biggest questions in multifamily marketing. If you're new to The Multifamily Marketer, or new to marketing an apartment portfolio, these are the pieces worth reading first.

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Practical marketing insight for apartment owners, operators, and the teams filling their units. From digital advertising and lead generation to occupancy strategy and analytics, The Multifamily Marketer covers what it actually takes to keep your portfolio leased in a competitive market.

Revenue Management (3)

3 min read

Minimize Vacancy (And Boost Revenue) With A Dynamic Hold Policy

Picture of Michael Zimmerman Michael Zimmerman: February 23, 2022

When someone signs a new lease for your apartment community, how long do you typically hold the unit for them before their move-in day? Two weeks? A...

Property Management Revenue Management
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2 min read

Why Your Apartment Community Needs A Successful Renewals Strategy

Picture of Michael Zimmerman Michael Zimmerman: November 3, 2021

It's December and you're in a panic. Your property manager had two more notices come through, and now your 198-unit apartment community will have 12...

Property Management Revenue Management Marketing
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