The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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2 min read
Why Your Apartment's Rent Prices Don’t Match Across Platforms (And How to Fix It)
Michael Zimmerman: April 2, 2025
Have you ever experienced that moment of panic when you realize your PMS, website, chatbot, and ILS listings are all showing different rent prices?
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3 min read
Why Your Apartment Website's Load Time Matters
Michael Zimmerman: March 24, 2025
The year was 2006. The iPhone wouldn’t be released for another year. MySpace was the most visited website on the Internet—sorry, Facebook. A new...
2 min read
The Next Rent Boom is Coming. Is Your Apartment Pricing Strategy in Place?
Michael Zimmerman: March 13, 2025
When managing multiple apartment communities, it's easy to get caught up in the right now.
3 min read
Don’t Wait! Why Your Apartment Ads Should Be Live Before Leases Expire
Michael Zimmerman: March 11, 2025
Whether you're gearing up for peak leasing season or managing year-round turnover, your apartment’s digital ads must be ready before leases expire.
3 min read
Multifamily is Going All-In on Virtual Tours and Media. Are You Ready?
Michael Zimmerman: March 6, 2025
The same month Zillow announced an exclusive partnership with Rent, more industry-shaking news broke last week.
3 min read
What Rent and Zillow's Merger Means for Multifamily Marketing—and How to Move Forward
Michael Zimmerman: February 20, 2025
Tough news to start 2025 in the multifamily industry.
6 min read
How to Rank Higher in Apartment Searches with Google Ads
Michael Zimmerman: February 3, 2025
Think about the last time you went on vacation.
5 min read
A Lesson for Apartment Marketers After the (Almost) TikTok Ban
Michael Zimmerman: January 20, 2025
In what felt like the same time a typical TikTok video lasts, the hugely popular social media app went from being banned in the U.S. to being back...
3 min read
How Quality Website Traffic Drives Apartment Performance
Michael Zimmerman: January 13, 2025
Without website traffic, nothing happens.
3 min read
Apartment Marketing in 2025: The 3 Challenges You Must Address
Michael Zimmerman: December 16, 2024
2024 marked a 'return to normal' for the multifamily industry. Rent prices increased by 1%, retention rates were above average, a record number of...