The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Marketing (9)
6 min read
Apartment Marketing Basics: Own Your Turf
Jake Meador: October 19, 2018
If you work in the multifamily industry, you should understand the value of ownership. Your whole livelihood is built on it, after all: You own...
8 min read
How should I respond to negative apartment reviews?
Jake Meador: August 3, 2018
Imagine it's Monday morning. You're coming back to the office after a fun weekend away and now need to return to your job and, specifically, to a...
5 min read
How to Market C-Class Properties
Jake Meador: June 22, 2018
One of the greater marketing challenges in the multifamily industry is figuring out how to market C-level properties with market-rate rent. If you...
8 min read
Explainer: Reputation Management in the Multifamily Industry
Jake Meador: June 8, 2018
There is an old cartoon that I often see passed around during an extended argument over something happening online. Here it is:
7 min read
How to Use Google My Business to Market Apartments
Jake Meador: May 18, 2018
Sometime in the next few months, my wife wants to buy a new phone. Hers is a few years old now, runs really slowly, and has a small hard drive. All...
7 min read
Apartment Marketing Ideas for Struggling Apartments
Jake Meador: March 16, 2018
"I don't want to open that email."
3 min read
3 Reasons You Need Apartment Call Tracking
Jake Meador: December 1, 2017
If you've been in the business world for any length of time at all you've probably heard the phrase that marketing is "more art than science." The...
4 min read
5 Keys to a Targeted Apartment Marketing System
Jake Meador: April 17, 2015
When you think of marketing in general, the first thing that comes to mind is almost certainly branding. Maybe you think of a memorable commercial...