The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Marketing (7)
2 min read
How Marketing Impacts An Apartment's Leasing Velocity
Michael Zimmerman: July 7, 2021
An apartment community's leasing velocity is determined by the amount of time that occurs between one resident moving out of a unit and another...
3 min read
Apartments Should Stop Spending Thousands On Internet Listing Services
Michael Zimmerman: June 23, 2021
Internet Listing Services (ILS) like Apartments.com, Zillow, ForRent.com and others are, to many property management companies, essential for...
3 min read
Cost Per Minute: A Digital Ad Metric For Apartment Marketers
Michael Zimmerman: June 2, 2021
Every multifamily company desires for their resident acquisition costs—or cost-per-lease—to be as low as possible. This is why digital advertising...
3 min read
3 Tips for Great Apartment Display Advertisements
Michael Zimmerman: May 26, 2021
When was the last time you actually clicked on a display advertisement? If you can't remember, that's understandable. In fact, the average...
3 min read
Apartment Advertising: Why Every Apartment Community Should Use Digital Ads
Michael Zimmerman: May 12, 2021
Online marketing is pivotal for apartment communities because every prospective resident can complete their entire search on just a computer or...
1 min read
The RentVision Guide to Digital Advertising For Apartment Communities
Michael Zimmerman: May 10, 2021
Every apartment community should utilize digital advertising in its marketing. They're powerful because they allow you to control your demand,...
3 min read
How To Choose The Right Video Tours For Your Apartments
Michael Zimmerman: April 21, 2021
Apartment marketers can no longer ignore the rise of video marketing. Many experienced it firsthand when a global pandemic in 2020 accelerated the...
5 min read
How to Market Your Apartments With a Smaller Budget
Michael Zimmerman: February 17, 2021
Apartment marketers at Class B or C properties face a different set of challenges compared to luxury, or Class A, communities. The first, of course,...
4 min read
3 Smarter Ways to Market Your Amenities
Michael Zimmerman: October 14, 2020
"70th St, by campus. 2 bdrms, brick walls, built-ins, BR, LR, kit & bath. $250." This, of course, was how apartment marketers used to advertise their...
3 min read
Why Your Apartment Community Must Use Defensive Advertising
Michael Zimmerman: September 2, 2020
Let's say you've recently finished the build of a new, state-of-the-art apartment community near a major university in your city, with amenities that...