The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Marketing (5)
8 min read
Expert Insights for Improving Your Apartment's Online Reputation
Michael Zimmerman: March 16, 2023
Would you happen to know your apartment's online reputation? Are you actively managing it? Reputation management influences "how your community is...
5 min read
How should apartment marketers react to new competition?
Michael Zimmerman: February 23, 2023
When a new apartment community opens in your market with similar (or in some cases, more advanced) features, it's easy to feel threatened. That it's...
6 min read
Here is the true cost of your apartment's vacancies
Michael Zimmerman: February 9, 2023
What do you value as an apartment marketer? Do you spend most of your time focusing on the branding of each community? Their copy, positioning,...
5 min read
The Best Apartment Digital Marketing Plan: Insights From 70,000 Leases
Michael Zimmerman: January 26, 2023
Our team at RentVision studied more than 70,000 of our client's leases to determine the best apartment digital marketing tactics and strategies. We...
4 min read
Corporate vs. Community Websites: Which Are Best For Apartments?
Michael Zimmerman: December 8, 2022
Possessing an online presence for your apartment community is vital for reaching prospective residents, generating interest, and developing leads for...
3 min read
Which Apartment Communities Need To Have Their Own Website?
Michael Zimmerman: December 1, 2022
Over the past few months, our team has traveled to various multifamily conferences and met with apartment professionals across the United States....
5 min read
How to market your apartments after a rebrand
Michael Zimmerman: November 3, 2022
It's not uncommon for apartment communities to undergo a rebrand at some point. Whether the property is under new ownership or undergoing a remodel,...
3 min read
Apartment Call Tracking: 3 Reasons Why You Need It
Michael Zimmerman: October 13, 2022
A challenge for apartment marketers is tracking the performance of their communities' various marketing sources. Without proper attribution to which...
2 min read
Apartment Video Tours Just Became More Important Than Ever
Michael Zimmerman: September 22, 2022
Years ago, searching for an apartment was painfully tedious for prospective residents. With limited marketing pieces available that highlighted...
4 min read
What do renters demand from your apartment marketing plan?
Michael Zimmerman: August 25, 2022
At the Apartment Innovation & Marketing Conference earlier in 2022, Sarah Yaussi Pienik, Vice President of Business Strategy at National Multifamily...