The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Property Management (2)
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12 min read
Read this before investing in or acquiring an apartment complex
Michael Zimmerman: May 31, 2024
From working with individual apartment communities and various property management companies, we've learned that the sales transition process can be...
3 min read
The truth about centralization in multifamily property management
Michael Zimmerman: June 14, 2023
What is centralization for multifamily property management? Centralization for multifamily property management is the process of creating...
19 min read
How To Manage Apartment Communities With High Occupancy
Michael Zimmerman: April 26, 2023
Executive Summary Multifamily operators face an interesting dilemma when the apartment communities they oversee have occupancies above target. They...
8 min read
Renewal Strategies For Apartment Communities
Michael Zimmerman: April 21, 2023
Executive Summary When a sudden vacancy increase occurs, most apartment communities turn to short-term solutions such as reducing rent, offering...
9 min read
Multifamily Marketing Ideas For Struggling Apartment Communities
Michael Zimmerman: April 20, 2023
"I don't want to open that email."
3 min read
What do renters look for in an apartment community?
Michael Zimmerman: August 11, 2022
The National Multifamily Housing Council recently asked 221,000 renters nationwide to rank the factors that led them to sign a lease at the apartment...
2 min read
Property Management Websites: 3 Reasons Your Multifamily Company Needs One
Michael Zimmerman: July 28, 2022
Choosing to rent an apartment is a major life and financial decision, and anyone in the process of searching for one wants to be 100% confident in...
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3 min read
Minimize Vacancy (And Boost Revenue) With A Dynamic Hold Policy
Michael Zimmerman: February 23, 2022
When someone signs a new lease for your apartment community, how long do you typically hold the unit for them before their move-in day? Two weeks? A...
2 min read
Why Your Apartment Community Needs A Successful Renewals Strategy
Michael Zimmerman: November 3, 2021
It's December and you're in a panic. Your property manager had two more notices come through, and now your 198-unit apartment community will have 12...
4 min read
How To Approach Your Marketing In An Apartment Lease-Up
Michael Zimmerman: September 23, 2021
A lease-up is perhaps the most significant time period in the existence of your new apartment community, and your marketing plan directly determines...