The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Property Management (3)
5 min read
How to Market Your Apartments With a Smaller Budget
Michael Zimmerman: February 17, 2021
Apartment marketers at Class B or C properties face a different set of challenges compared to luxury, or Class A, communities. The first, of course,...
4 min read
3 Smarter Ways to Market Your Amenities
Michael Zimmerman: October 14, 2020
"70th St, by campus. 2 bdrms, brick walls, built-ins, BR, LR, kit & bath. $250." This, of course, was how apartment marketers used to advertise their...
4 min read
The Importance of Following-Up With Leads
Michael Zimmerman: August 26, 2020
The points in time between when a potential resident first reaches out to your community to when they sign a lease are never linear. Every single one...
4 min read
How to Develop and Market Your Apartment Community's Pet Policy
Michael Zimmerman: July 15, 2020
Your apartment community's pet policy is one of the first qualifiers an apartment seeker has when searching for a new home. Whether you accept their...
5 min read
How to Select a Unique Name for an Apartment Community
Jake Meador: August 6, 2018
If you're getting ready to open a new apartment community or to re-brand an existing one, the most important question you have to answer may be "what...