The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Marketing (3)
5 min read
A Lesson for Apartment Marketers After the (Almost) TikTok Ban
Michael Zimmerman: January 20, 2025
In what felt like the same time a typical TikTok video lasts, the hugely popular social media app went from being banned in the U.S. to being back...
3 min read
How Quality Website Traffic Drives Apartment Performance
Michael Zimmerman: January 13, 2025
Without website traffic, nothing happens.
3 min read
Apartment Marketing in 2025: The 3 Challenges You Must Address
Michael Zimmerman: December 16, 2024
2024 marked a 'return to normal' for the multifamily industry. Rent prices increased by 1%, retention rates were above average, a record number of...
6 min read
How to Set a Dynamic Apartment Marketing Budget for 2026
Michael Zimmerman: December 10, 2024
When budgeting for your multifamily marketing plan in 2026, are you satisfied with setting the same monthly spending limit? What if you could set a...
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3 min read
How Gen Z renters are changing multifamily marketing norms
Michael Zimmerman: August 19, 2024
An emerging story in the multifamily industry is the coming of age of Generation Z, the largest in American history, and their strong preference for...
5 min read
How to Attract Renters to Your Apartments Using Google Maps
Michael Zimmerman: July 31, 2024
Let's play a game called, 'What's that apartment marketing source?"
3 min read
Local Search Marketing for Multifamily Apartments: Boost Traffic From Your Google Business Profile
Michael Zimmerman: July 29, 2024
In today's competitive market, driving traffic to your community's website or leasing office is crucial for multifamily marketers. One effective and...
5 min read
Emails are Back! Drive Leases with These Proven Multifamily Email Marketing Strategies
Michael Zimmerman: June 12, 2024
That's right; email marketing is back, multifamily!
6 min read
The 5 Best Apartment Marketing Tips for Luxury Properties
Michael Zimmerman: March 25, 2024
Our industry has a common misconception that luxury apartment marketing is easy.
4 min read
3 multifamily marketing tactics to kickstart your leasing velocity
Michael Zimmerman: February 5, 2024
A very expensive time clock starts when someone moves out of a unit at one of your apartment communities. From that day forward, your community...