3 min read
How to Make Floorplan Pages the Conversion Engine of Your Apartment Website
Michael Zimmerman: July 25, 2025
The most important page on your apartment community’s website?
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5 min read
Is Your Apartment Website Accessible and ADA Compliant?
Michael Zimmerman: July 22, 2025
Having an accessible website is more important than ever—just ask Fashion Nova. Its e-commerce clothing website was found to be inaccessible to...
3 min read
How to Display Rent Prices & Unit Availability on Your Apartment Website
Michael Zimmerman: July 14, 2025
Your digital ads targeted the right prospect at the right moment. They click and visit your community's website. And your apartments are exactly what...
4 min read
What To Look For When Selecting An Apartment Website Vendor
Michael Zimmerman: June 27, 2025
Are you looking to update your apartment community websites? Choosing which multifamily website vendor to help is a serious (and daunting) endeavor....
4 min read
Top 3 Issues Preventing Your Apartment Website From Generating Conversions
Michael Zimmerman: June 27, 2025
If you’re driving traffic to your apartment website but not seeing conversions, you may be compensating with more advertising than necessary. That’s...
2 min read
How to Build Renters' Trust With Your Apartment Website
Michael Zimmerman: June 26, 2025
Your apartment community's website is more than just your best leasing tool.
4 min read
How to Create an Ideal Resident Profile for Your Apartment Community
Michael Zimmerman: June 5, 2025
A common mistake in apartment marketing is assuming that your community is meant for everyone. Rather than placing yourself in a potential resident's...
4 min read
Boost Your Apartments' Online Reviews By Turning Residents Into Promoters
Michael Zimmerman: May 28, 2025
It’s a pretty safe bet that most prospective residents follow a similar path before applying:
3 min read
What about pricing?! How your rent prices can cause more vacancy
Michael Zimmerman: May 12, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is the final article of our Apartment Vacancy Analysis...
6 min read
How qualified is the traffic to your apartment website?
Michael Zimmerman: May 12, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 10 of our Apartment Vacancy Analysis series,...