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Michael Zimmerman
Michael Zimmerman is the Lead Content Writer behind The Multifamily Marketer, RentVision’s resource hub and LinkedIn newsletter for marketing and revenue leaders at large portfolios. Since 2020, he has written educational content about multifamily digital advertising, apartment websites, rent pricing strategies, and vacancy prevention.
Start Here: Our Essential Guides
Deep-dive resources on the biggest questions in multifamily marketing. If you're new to The Multifamily Marketer, or new to marketing an apartment portfolio, these are the pieces worth reading first.
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Practical marketing insight for apartment owners, operators, and the teams filling their units. From digital advertising and lead generation to occupancy strategy and analytics, The Multifamily Marketer covers what it actually takes to keep your portfolio leased in a competitive market.
6 min read
Is your apartment website converting leads to leases?
Are you looking for ways to make your apartment community more efficient and effective? This is Part 9 of our Apartment Vacancy Analysis series, which will help you find and fix the gaps across the marketing and leasing chain, and offers practical...
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4 min read
Do you have enough 'good' leads to improve apartment leasing?
Are you looking for ways to make your apartment community more efficient and effective? This is Part 8 of our Apartment Vacancy Analysis series,...
3 min read
Are your apartment tours helping overcome vacancy?
Are you looking for ways to make your apartment community more efficient and effective? This is Part 7 of our Apartment Vacancy Analysis series,...
3 min read
Is your apartment's application process to blame for vacancies?
Are you looking for ways to make your apartment community more efficient and effective? This is Part 6 of our Apartment Vacancy Analysis series,...
3 min read
Are you properly vetting your apartment's lease applications?
Are you looking for ways to make your apartment community more efficient and effective? This is Part 5 of our Apartment Vacancy Analysis series,...
4 min read
Are you accruing excess vacancy loss after units lease?
Are you looking for ways to make your apartment community more efficient and effective? This is Part 4 of our Apartment Vacancy Analysis series,...
4 min read
Are your residents satisfied with their experience at your apartments?
Are you looking for ways to make your apartment community more efficient and effective? This is Part 3 of our Apartment Vacancy Analysis series,...
4 min read
Is your apartment's renewals strategy causing more vacancy?
Are you looking for ways to make your apartment community more efficient and effective? This is Part 2 of our Apartment Vacancy Analysis series,...
2 min read
What's causing your apartment's vacancy? Here's how to find & fix it
Are you looking for ways to make your apartment community more efficient and effective? This series will help you find out how you can conduct a...
3 min read
The 5 Components of Apartment Rent Prices
Pricing is certainly an influential factor for potential residents when evaluating apartment communities. So it's easy to understand why many rush to...
