Take advantage of prolonged periods of high occupancy and invest in better apartment marketing tools - walkthrough video tours, floorplan-specific content, and a better mobile presence.

Here are a few areas apartment marketers can focus on when their communities are near 100% occupancy.

Being able to consistently earn more lease renewals makes it easier to stay ahead of the ongoing vacancy game and maintain a strong occupancy year round, benefiting your apartment occupancy marketing.

There are three apartment marketing tasks that need accomplished early in the lease-up to ensure a successful start for your new apartment community.

RentVision Founder and CEO, David Watson, discusses predictive advertising on the Beyond Rent: Exploring Property Management podcast by RentManager.

Prospective residents will move on quickly if they have a difficult time navigating your mobile website because they expect a seamless search experience.

ILSs require apartments to pay thousands annually for their 'premium' packages just for the chance to stand out amongst all of their closest competitors.