Free Ebook

How To Execute A Successful Apartment Lease-Up

A step-by-step guide of what to do during each phase of a lease-up to set your new apartments up for success.

How To Execute A Successful Apartment Lease-Up Cover Photo

What's Inside This Ebook

An apartment lease-up refers to the length of time between when a new property is announced to the point at which it's achieved its target occupancy. It is perhaps the most significant period of time in a community's existence, as the marketing, leasing, and revenue decisions made during it have lasting impact. We've structured this ebook to match the same strategic timeline we use when helping clients navigate their own lease-ups. Our goal is to help you get through all the necessary tasks that need to be done before and after you open your new apartment community's doors to ensure long-term success.

Read this Ebook if you're interested in:

  • Understanding what a lease-up is and having a well-defined process for opening a new apartment community.
  • Establishing an identity for your new apartments.
  • Knowing the pivotal tasks that need to be accomplished when establishing your new community's online presence, including how to build a lease-generating website.
  • Effectively setting and adjusting rent levels in a lease-up.
  • Calculating how much you should spend on marketing when opening a new community.
  • Earning leads with digital advertisements.
  • Shortening the duration of your lease-up.
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