The RentVision Guide to Digital Advertising for Apartment Communities
Everything you need to know about how to deploy an effective and affordable digital ad strategy that will drive more qualified leads to your apartment community.
It’s vital that every apartment marketer is able to accurately assess the performance of their marketing strategy. This whitepaper goes over 23 marketing metrics that give truth to whether or not your websites, digital advertisements, and other marketing sources are actually working to generate qualified leads and, more importantly, leases for your apartment communities. By learning about and using these metrics every day, you will be able to diagnose issues, make confident adjustments, and avoid overpaying for marketing sources that don’t generate leases.