The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Virtual Tours (2)
7 min read
Apartment Video Tours: The Essential Guide For Multifamily Marketers
Michael Zimmerman: April 27, 2023
Executive Summary To generate qualified leads and leases, your marketing needs to keep attention, engaging people long enough to interact fully with...
2 min read
Apartment Video Tours Just Became More Important Than Ever
Michael Zimmerman: September 22, 2022
Years ago, searching for an apartment was painfully tedious for prospective residents. With limited marketing pieces available that highlighted...
3 min read
How To Choose The Right Video Tours For Your Apartments
Michael Zimmerman: April 21, 2021
Apartment marketers can no longer ignore the rise of video marketing. Many experienced it firsthand when a global pandemic in 2020 accelerated the...
4 min read
Three Types of Apartment Videos
Jake Meador: May 30, 2019
According to e-commerce company Oberlo, 85% of all internet users in the United States watch video content online on a monthly basis.
2 min read
How Apartment Walkthrough Video Tours Qualify Leads
Jake Meador: May 16, 2019
In the past, we have told the story of one of our clients who found themselves with occupancy in the mid-80s during the slowest leasing season of the...
7 min read
5 Ways Apartment Videos Tours Will Improve Your Community
Jake Meador: March 23, 2018
In theory, the multifamily industry has a pretty straightforward business model: Own apartment communities. Lease apartments. Profit. The end.