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Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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Marketing (2)
3 min read
Is your apartment's application process to blame for vacancies?
Michael Zimmerman: May 7, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 6 of our Apartment Vacancy Analysis series,...
3 min read
Are you properly vetting your apartment's lease applications?
Michael Zimmerman: May 7, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 5 of our Apartment Vacancy Analysis series,...
4 min read
Are you accruing excess vacancy loss after units lease?
Michael Zimmerman: May 7, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 4 of our Apartment Vacancy Analysis series,...
4 min read
Are your residents satisfied with their experience at your apartments?
Michael Zimmerman: May 7, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 3 of our Apartment Vacancy Analysis series,...
4 min read
Is your apartment's renewals strategy causing more vacancy?
Michael Zimmerman: May 7, 2025
Are you looking for ways to make your apartment community more efficient and effective? This is Part 2 of our Apartment Vacancy Analysis series,...
2 min read
What's causing your apartment's vacancy? Here's how to find & fix it
Michael Zimmerman: May 7, 2025
Are you looking for ways to make your apartment community more efficient and effective? This series will help you find out how you can conduct a...
7 min read
Apartment SEO: The Complete Guide To Boost Online Visibility and Leases
Michael Zimmerman: April 28, 2025
Today’s renters begin their apartment search online—yes, that’s not exactly breaking news.
6 min read
Apartment Lease-Up Strategy: What to Do Before and After Opening Day
Michael Zimmerman: April 28, 2025
An apartment lease-up refers to the time between the announced launch of a new apartment community and six to 12 months after opening.
3 min read
Apartment Marketers, Take Note: Renters Compare Less and Lease Faster
Michael Zimmerman: April 9, 2025
The prospective renter journey is evolving.
3 min read
What Rent and Zillow's Merger Means for Multifamily Marketing—and How to Move Forward
Michael Zimmerman: February 20, 2025
Tough news to start 2025 in the multifamily industry.