Though online reputation management is often reduced down to earning online reviews and responding to bad reviews, there is actually far more involved in it if you want to do it correctly. Good reputation management is not purely reactive, but actually works to build a good reputation generally.

Google is in the process of making their Google My Business local platform much more robust and interactive. Here's how you can use these new features as an apartment marketer.

Trying to market apartments in a digital world with antiquated tools makes the job harder and more complicated than it needs to be. A modern marketing system supported by modern tools, like walkthrough video tours, can simplify your marketing and your life.

Struggling apartment communities come in many different shapes. Finding out what is wrong and how to fix it requires good judgment and smart planning.

Apartment call tracking can revolutionize the way communities approach their apartment marketing strategy.

We're excited to share new data with our readers on how people access apartment websites. The big idea: We've hit the tipping point for mobile in multifamily.