No community can have total control over their online marketing presence because we all depend on platforms we don't control--search engines, social media, and so on. The key is to get as much value as you can from the platforms you do own--your website above all.

Follow these three guidelines to make sure you select an apartment community name that is both original and easy to remember.

One of the biggest challenges you'll face as an apartment marketer is knowing how to manage your community's reputation.

The most important apartment marketing ideas for C properties center around developing a strategy for reaching prospects where they already are online.

Though online reputation management is often reduced down to earning online reviews and responding to bad reviews, there is actually far more involved in it if you want to do it correctly. Good reputation management is not purely reactive, but actually works to build a good reputation generally.

Google is in the process of making their Google My Business local platform much more robust and interactive. Here's how you can use these new features as an apartment marketer.

Trying to market apartments in a digital world with antiquated tools makes the job harder and more complicated than it needs to be. A modern marketing system supported by modern tools, like walkthrough video tours, can simplify your marketing and your life.

Struggling apartment communities come in many different shapes. Finding out what is wrong and how to fix it requires good judgment and smart planning.