Give Showings 24/7 With Best-In-Class Visual Content.

Virtual Tours FAQs

• Why is it important to get floorplan-specific media content?

Every prospective resident already knows how many bedrooms they'll need before renting an apartment, and they want an easy way to find and learn about the exact floorplan that matches those expectations. More importantly, they want to see photos and videos of a unit in that floorplan to verify it’s the right one. Having floorplan-specific media makes it easier to lease to truly interested prospects.

• Do walkthrough video tours result in more leads?

Yes, walkthrough videos are the best tool for allowing prospective renters to pre-qualify themselves before ever stepping on-site.

Website pages with walkthrough video tours get 2.5x more page views, and visitors spend more than a minute longer on the page on average.

Additionally, walkthrough video tours give visitors a reason to revisit and share your website as they loop others into their decision-making. The longer and more often a prospect engages with your website, the more likely they will become a lead and sign a lease. See the data for walkthrough video effectiveness.

Simply put, walkthrough video tours increase the value of your apartment's website by converting more visitors into better leads who, ultimately, sign leases.

• How do walkthrough video tours compare to 3D tours like Matterport?

Walkthrough video tours outperform Matterport’s 3D tours by delivering a better user experience, working seamlessly on every device, and meeting accessibility needs.

With Zillow reporting that 75% of renters in 2025 search for apartments on mobile, it’s critical that your virtual tour format works where prospects are looking. While Matterport lets renters explore units with 360° angles, its click-heavy interface is clunky on mobile. By contrast, walkthrough video tours are simple: renters press “play” and watch. They can explore every room and detail without the friction of tapping, zooming, or scrolling.

Walkthrough video tours also meet accessibility standards more effectively. RentVision’s videos include built-in features like alt text, audio descriptions, and transcripts, ensuring all renters—regardless of device or ability—can easily evaluate your units and lease with confidence.

• How will professional virtual tours make my property look better online?

Our media team understands that first impressions matter. We want to ensure that the photos and videos we feature on your website and digital ads are captured and edited to represent your apartment community on its best day.

But investing in high-quality media content isn't solely about creating an appealing look for your apartments that stands apart from the competition; it also positively impacts how prospects perceive your community.

When you put a lot of care into your communities' online presentation and make it easy for renters to see exactly what your community has to offer, it evokes a level of trust that your apartments will also put great care into their leasing experience.

Essentially, the value of utilizing a multifamily-specific professional media team's photos and videos of your apartments delivers an ROI that'll positively affect your community's performance for years.

• Does RentVision use freelance photographers?

No, RentVision's photographers are all trained in-house to specifically capture photo and video content for apartment communities. Our media team has nearly 40 years of combined experience in multifamily, having captured and edited over 10,000 walkthrough video tours and media content for thousands of apartment units nationwide. Those tours have 19.5+ million views online with a combined watch time of 402,000+ hours (or nearly 45 years)! We are uniquely qualified to provide consistent, quality, and engaging media across your portfolio, no matter where your communities are located.

• How much editing will be done to the media content?

Our talented media team firmly believes it is in your best interest to provide prospective renters with an accurate representation of your community and units. Giving prospects a true tour of your community allows you to better qualify renters before they ever step on site, significantly cutting your onsite staff’s workload.

While our media teams are experts in shining the best light on your communities, we will never create a false representation of your community, like editing out permanent fixtures from your property in your photo and video tours. Learn more about our media team's ethical approach to edits.