The Future of Apartment Marketing
How to generate more leases so you can cut underperforming marketing sources.
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Free Whitepaper
How to design a successful renewal strategy that treats current residents fairly and protects your apartment community's revenue.
When a sudden increase in vacancies occurs, most apartment communities turn to short-term solutions such as reducing rent, offering specials, or increasing their marketing spend. But how can you ensure this doesn't happen again? Having a strategic process for earning more lease renewals makes it possible to stay ahead of the ongoing vacancy game. In this resource, we'll focus on two key components—pricing and lease terms—and how they can be used to develop renewal strategies that make residents feel more comfortable about extending their leases, helping your communities maximize revenue with consistently strong occupancy.
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